Copywriting for real estate investors, how to use better words to build your business.
Here was a comment I wrote on this video:
First of all, THANK YOU again for making this channel the number one channel for Indiana real estate on YouTube according google analytics and SocialBlade info for BigReia.com.
Let’s get started…
I was seriously lucky for this and to be able to learn this because nobody in real estate knows how important copywriting and the skill of writing good copy is to your business.
I had never heard of copywriting until a few months ago and it was this class that helped me understand the power of the written word. The big factor in my success or anybody success is going to be your dialog that is all that matters and I’m living proof of that lol.
I had no idea what I was doing and I’m still learning a lot but I would go into conversations with one goal and that was just to help. It is all about your dialog, your words. If you want to be able to send out an email and make $10,000+ every time that you do, then you need to understand copywriting.
It may not seem like that for real estate investing but YES if you really want to make it happen then you need to know this and NOBODY is talking about or teaching it. Start saving junk mail, walking by the magazine rack and studying the headlines and pay attention to commercials and ads and think of ways to improve them. You’ll also be able to catch bs on the news better because EVERYTHING is a headline.
Everybody is trying to gain compliance from you, but now you can catch it better and use the psychology to your advantage. This class is long, detailed and brilliant. It changed my life. That’s why I got it to include here.
Also here is the .pdf with the letters you can download it for free HERE.
Thanks so much everybody! = )
~ Indy Anna

How’s it going guys Azam Meo here and this is a quick follow up to a recent story we did on a famous piece of copywriting. Some of you have been telling me how much you enjoyed our other stuff on copy writing for real estate investors so…
I’m making this class for you and if you like or you want to see more just let me know and if enough you guys like it we can do more of these.
Copy writing for real estate investors.
Between this post and this other on how one letter made over $9,000 a month, I think BigReia.com has the single most comprehensive and easy to follow training on how real estate investors can use copy writing to grow their business.
So BigReia.com is probably the number ONE site on the internet for copywriting for real estate investors… THANK YOU for that.
Okay so this is copy writing for real estate investors…
How Reader’s Digest went from 4M subscribers to over 12M subscribers and what the secret this holds for real estate investors who can copy and paste this success…
… also you’ll learn how a teacher turned $2,500 into $35k, and does THREE times, as a real estate investor.
It is like I’ve been saying for year SOOO many people want to get into real estate and into business in general. Folks around the world from all walks of life want to be business owners and entrepreneurs and real estate investors.
So what’s the secret?
Over the years I’ve learned your ability to use the phone and gain compliance is THE difference between success and failure.
Many will doubt that, and suffer.
Your “Compliance Dialog” really is the secret sauce, it is completely true man. Whether that compliance is verbally over the phone, digitally over the internet, or email… or like in print (like this EPIC post) for example.
I said this back in the last copy writing class and it is only more true now than it was then. I’ve said many times really, that is really all about your words. You want to become a master wordsmith because compliance is king.
What is Compliance?
Compliance is talking people into doing stuff for THEIR own reasons, and the skill of talking people into doing stuff is the ONLY business skill in the world that supersedes all others. If you learn to do this ONE thing well enough, you never need to learn to do anything else.
“Get good enough at talking people into doing stuff and you NEVER need to learn to do anything else.”
– Azam Meo
It really is ALL about dem words…
In this case the words, the “dialog” in this case is compliance in print.
So let’s look at how these guys at Reader’s Digest went from failing and down to 4M subscribers…
… all the way up to 12 million subscribers…
… so back in 1948 Reader’s Digest was losing their base of subscribers. They had gone from over 6M subscribers and then fallen to about 4.5 million subscribers and things were looking bad, really bad.
So they hired a copywriter Walter Weintz, and although he was already good… he was about to do something gangster that would cement his status as a legend.
Walker had a CRAZY idea…

Walker had a CRAZY idea…
So Walter had a crazy, CRAZY idea…
To promote Reader’s digest and get new subscriptions he wasn’t just going to write a letter, a killer letter BUT he was also going to attach two pennies to the letter that would be visible outside of the envelope. Also he was going include a teaser on the front of the envelope that could be read from outside without opening the envelope. This would be right beneath the pennies:
“If thou hast two pennies…”
Here’s what it looked like below…
So you would get this in the mail you’d see the two pennies. These are actual, real pennies, and you could see them from the outside and the words “If thou hast two pennies…” beneath it.
So that was on the outside and now I’ll show you the inside the actual letter in a second but first you should know just how successful this letter was.
How successful was this letter?
Well…
Reader’s Digest would go on to use over 100 MILLION pennies at one time.
That’s OVER 100 MILLION pennies at one time. One of the first problems they had was that there weren’t enough pennies in the entire state of New York, or even in the surrounding areas. So they had to get pennies shipped in from all over the country and when THAT wasn’t enough…
They had to get even MORE pennies printed by the U.S. Mint.
They had so many pennies coming in from all over country that they had a special storage in a warehouse to hold all these pennies. As the pennies added up, however, the weight of the pennies was too much and the floor actually collapsed under the weight of the pennies.
That’s how many pennies they were using…


That’s how many pennies they were using…
… they were breaking industrial warehouse floors and structures.
It was a lot of work to deal with these pennies and this is why so many people thought this was a terrible idea because on the surface it seemed like, to a lot of people, that this was going to be a disaster BUT it wasn’t…
Obviously.
In fact of all the pieces that Walter had written this wasn’t just a top performer for him, it’s not just the best letter that he’d ever written but it’s been…
One of the most successful marketing letters ever written by anybody, EVER.
Walter was a pioneer in creating what they called tokens, or lumpy mail, or 3D mail. This is when you mail something physical with the letter. In this case it was two pennies. Using an item like this helps in getting attention, getting opened.
As we can tell you, and as anybody else who has ever used a physical item in their mail will tell you, this can have a massive increase in response rates and conversions. Walter was one of the leaders in this innovation.
Adding this to ANY marketing campaign can be a BIG winner.
There is also something else pretty cool about this marketing piece…
Whenever you send letters out or do any kind of large mailing something that always happens is that some percentage of the mail gets returned, it is undeliverable. In this case the letter was so successful, there were so many mailers sent, so many millions and millions of envelopes being sent that the returned mail was adding up to be a real headache to deal with.
Why was this such a problem?
Normally this wouldn’t be a big deal, but remember that in THESE envelopes there was MONEY. Each returned envelope had two pennies so Reader’s Digest was not legally allowed to just throw away the envelopes because it is against the law to destroy or trash money.
When Reader’s Digest got the mail back they didn’t know exactly what to do because it was already costing them extra to pay for the return mail and it would cost even more to pay people to open each envelope.
The asked the US Post Office to stop returning the mail
So they told the Post Office please don’t mail the envelopes back it’s just too expensive, instead just destroy the envelopes. The Post Office responded by saying that it was federal crime to destroy money so they had to send it back.
Now Reader’s Digest had a bigger problem because they couldn’t destroy the packages either and now it had gotten attention in the media. They calculated that if they hired people and made the space and time available it would cost about four cents to open each envelope and get the two cents out.
So they would lose even more money…
This became a problem for them, what should they do about all these unopened envelopes to get the pennies out?
… And that’s another piece of brilliance in this story.
To deal with the returned envelopes a very enterprising young man at Readers’ Digest partnered with a local boys club. They had the boys spend the countless hours opening each envelope and taking out the pennies and sending half of them back to Reader’s Digest, who then used them in the next mailings.
The deal with the boys club was that for every penny the boys club sent to back Reader’s Digest, the boys club organization got to keep a penny.
A win-win, right?
With all those pennies the boys club was able to get a new building for their club.
It’s a great solution right.
So let’s talk about the actual letter…
As soon as you got it you could see the two pennies on the front and you read the text, once you opened and read the letter, this is what you saw…
Well first a quick note about this because you should know how BIG of a deal it is that I’m giving away the actual letters here (not just the old ones but the ones we use TODAY, right now!) and some people will blow that off. Do not let toxic people like that around you, anybody who doesn’t value these gems is a fool and not worth your time or company. Now back to the ad…
You see the headline:
The best reading pleasure for the next twelve months.
But let’s look at how the letter starts…




But let’s look at how the letter starts…
Dear Reader,
An ancient Persian poet said:
“If thou hast two pennies, spend one for bread. With the other, buy hyacinths for thy soul.”
Poetry, perhaps; but hard sense as well!
Okay I’ll stop there and just point out a couple of lessons to take away from this already….
First the immediate mention of the penny and this is SO important because a lot of amateurs that I have worked with would get the idea of sending like a pencil, or glasses or even pennies…
They were smart enough to send something in their letters to get attention BUT…
They wouldn’t make a clear logical connection between what was attached to the letter and the reason for the letter itself. I’ll tell you that in EVERY case you want to make a clear logical connection between the item and the letter. Do NOT just take the cheap shot and just try to get attention.
That way you will ALWAYS have a higher response rate and conversion on the mailing.
So in this Readers Digest letter there is an immediate mention of the significance of the pennies and exactly HOW it ties into the letter. So that’s the first lesson, the mention of the token. This is the immediate connection between the attached item and the letter or piece itself.
The second lesson is to open with a famous quote.
Quotes are always a good way to open anything from a speech, a letter or even a conversation. It’s a proven way to win arguments, state your point with an endorsement or even just make people laugh.
Quotes are awesome.
Okay now I’ll read the rest of the letter non stop and just watch how Walter brilliantly merged these concepts in just one page and a few short paragraphs, this is brilliant syllogism. So I’ll read it all and see what jumps out at you –
Okay so I’ll pick up here…
Poetry perhaps, but hard sense as well!
To buy “hyacinths” for the soul, to nourish your mind and heart with good reading ; to become informed, alert, interesting in what you say to others – is just as important as progress in your business or social life.
And it needn’t be a task! One compact little magazine – 12 times ayear – will stave off mental stagnation, five ou something worthwhile to think about and talk about, keep you from being bored – and broings!
That magazine is the Reader’s Digest. So here (with our compliments) are two pennies for you. We invite you to keep one as your change – and with the other penny, seal the bargain for the finest “hyacinths” you can find anywhere – the next 12 issues for the Reader’s Digest !
Just slip one penny into the pocket in the enclosed card and mail today. We’ll send you the next twelve issues of the Digest – worth 4.00 – but we’ll send you a statement for only 2.01. Thus you will get twelve issues for the price of six – and you get your change in advance. This invitation cannot be extended again for at least two years.
Therefore we urge you to act at once. Only by taking advantage this opportunity now can you receive the next twelve issues of Reader’s Digest for two dollars.
And the signature line and that’s the end – that’s good right?
So I already pointed out the mention of the penny and the quote, but also did you notice the BRILLIANT use of those two pennies?
“Keep one as your change” and the other penny you send back to them, this is not just mentioning the item and tying the message with the item but also including the token as part of the response mechanism.
It is brilliant.
Also they included the enclosed card so make sure you always provide the delivery vehicle or the response vehicle. Make it easy to order.
The last thing I’ll point out here is the brilliant verbiage Walter used to describe the intellectual benefits, notice the use of action words, remember my rule of “verbs over adjectives” is a good one to follow.
Verbs OVER Adjectives.
Walter says “nourish your mind and heart with good reading; to become informed, alert interesting in what you say to others – is just as important as progress in your business or social life.”
The next paragraph he uses the publication in an interesting way, he weaponizes the magazine as an antidote it “…will stave off mental stagnation, give you something worthwhile to think about and talk about, keep you from being bored – and boring!”
BRILLIANT.
Okay so as always there are lots of lessons from this copy and the way it was used, and like I said I below is a copy of the actual piece and envelope or you can send me an email and we’ll make sure you get a copy. It really is brilliant stuff and you always want to make sure you that you are extracting, delivering and replicating brilliance in all your work.
So what does this all mean to YOU as a real estate investor?

So what does this all mean to YOU as a real estate investor?
How can you apply this?
When it comes to the MFM, the Manufactured Franchise Model this applies well. If you don’t know what the MFM is then you want to go through our other classes on that.
We have modeled several different letters and campaigns after this powerful example.
One example is when we sent a penny in a see-through envelope and on the outside the tease was “this one penny can get you out of foreclosure…”
Then in the letter I explained that I was hosting a special workshop for homeowners in foreclosure and the cost of attending was just bringing that penny in, that would be their admission instead of the normal $300.
You save $299.99.
In that letter we used some of the same elements, the mention of the token, the use of it in the response mechanism, providing the vehicle, etc. Here’s the thing about that though, I would not suggest doing that letter because although it kicked up our response and the ROI…
… there were people who got offended.
They were upset that their mailman or others would see that they were in foreclosure. This is the kind of stuff that you learn in the trenches. I was quite young when I wrote that and I didn’t even think about it that way or how it would make them feel.
Now I know some people will say…
… “Who cares, fu** them and FU** their feelings!”
… but YOU do not have my permission to be like that.
I’m willing to share this stuff with you guys but only for you to do good stuff with it, okay?
Don’t be mean, please.
For me we stopped doing it this way because even if we get higher compliance or make more money it’s not worth it if we are making people feel bad. For people in foreclosure, if you’re losing your house then things can look really down.
This is YOUR HOME after all, where you LIVE, breathe and are supposed to feel safe.
If you’re losing your home, life can seem like it SUCKS.

If you’re losing your home, life can seem like it SUCKS.
If you’re unfortunate enough to be losing your house then you’re probably not in the mood to go hopping through the meadow catching butterflies. I don’t want to add to all that stress and pain. I want to make people feel good NOT bad.
I recommend you adopt the same mentality, you don’t have to be mean or nasty, and if you have to be offensive to make your point then you need to get better at making your point. I know lately it seems like some people think that treating people ugly is cool.
Being mean and ugly to people is NOT cool… or “tough”
Some people have the idea in their head that if they are mean it somehow proves how tough they are. That is nonsense. On a long enough timeline we all learn that lesson and the other the universal truth…
Love always wins… eventually.
So just be nice, it always helps.
So we stopped using that letter and found better ways to do it.
I brought that up so that you could get the idea of how to approach things and also that you stay conscious of how you make people feel and how important it is that you think about that. You should be in business to help people and lift people up.
No need to make anybody feel bad
Never make people feel like you’re having a go at them or raking them over the coals or taking shots at them.
Just be nice, it always pays off.
I would’ve loved if somebody taught me that earlier.
Okay, so in another iteration of that same letter, and a better pulling version, we used the same penny and then we tested other coins. Eventually we used a quarter and the teaser said:
“I will trade you this quarter for $100 cash.”
Then I explain that…
“I’m doing this class and if you’re there then you can bring the quarter as the cost of admission AND if at the end of the class I haven’t shown you at least five ways to escape foreclosure, stop the process dead in it’s tracks and totally turn around the financial hellhole that you’ve found yourself in…
… then you can march right up to me, stomp your feet and throw the quarter in my face and I will gladly give you a heartfelt apology and put a fresh $100 bill in your hands.”
Notice the verbs and the imagery…
You have to make a mental picture.



Notice the verbs and the imagery…
You have to make a mental picture.
Also pick the RIGHT places and people to talk to so that when you make the value clear they totally get it and you aren’t screaming at a brick wall. Often a minor change in WHERE/WHO you take the same message to can make all the difference. Like the water bottle.
Just pay attention to the words I used, specifically the verbs because that’s exactly what people want. They want to be the judge on American Idol, the panelist who gives unworthy contestants the giant X, they want to see themselves as Caesar who controls the lives of gladiators with a simple thumbs up or down.
When you run dialog, write copy or talk with any of your people you want to make sure that…
Always give them (at least the illusion) CONTROL.
One way is to dramatize their potential reactions. Go to the extremes of pain and pleasure especially when it is at your expense. You’ll see what I mean in a second when we talk about testimonials.
I’ll tell you something else real quick…
… this is kind of a big secret because I’ve always been into martial arts, wrestling and boxing and stuff, but the reason I got into that stuff is because I got so sick of being bullied. That’s one of the reasons I excelled at it and because I was so enthusiastic about and people noticed that I was a good teacher – that’s why I got into training and got opportunities and requests to train law enforcement and military and stuff…
It wasn’t because I’m so skilled at the physical part, it’s for the other reasons…
Namely my enthusiasm.
The secret thing about that is that honestly I am, in so many ways, a giant puss-n-boots…
… and one way I found to deal with that is that anytime I’m in a gym if somebody ever asks me to spar or fight or anything, before even thinking about I made a rule to just say YES, always say YES…
… don’t think about it or anything, just say YES.
It is the advice I give all the people I train.
Don’t think about it because then you’ll look around to see the other guy or measure him up or wonder how experienced he is and…
… just FORGET all that stuff.
Just say YES.
That’s the only way you’ll get better.
Fight everybody, spar everybody, and learn from each round.
So anytime somebody asks to spar I always say yes.
That wouldn’t be so bad if I went to professional places…
… but another thing that I suggest is that if you really want to get better is do NOT go to pretty places. If they have air conditioning or a sauna or if they make you sign a legal waiver or some kind of release then DO NOT go there haha…
Normally places like that won’t push you enough for you to get much better. Instead you’re a lot better off going to a gym that’s in some guy’s neighbor’s garage. You won’t see a nice neat row of treadmills there, instead you’ll see a row of pit bulls.
Think old school Ali…

Think old school Ali…
Yes it will be a bit of a mess but if you survive it then you’ll be a much better fighter, and person. It is places like that where you’ll REALLY learn to fight, survive and be a champion.
So I was at a place like that.
I was working out and I was about to finish after a long workout. In the days before that there was a girl there who was really excited because…
“My man just got home.”
I thought she meant from work…
… really she meant he just back from jail.
The “Man” just made parole from where he had had been locked up for assault and battery. He also had a few burglaries and other stuff on his record. He was in and out of trouble for years but now finally had had come back home. He’d been back for a few days or a few weeks and she was there to cheer him on.
In jail he was boxing everyday, lifting weights and fighting, etc.
He was the boxing champ of his entire cell block.
So everyday for the past five years he’d been boxing and brawling rapists, murderers and other highly violent criminals…
… and he was beating them.
Correction…
… he was beating the sh** out of them.
So when I was ready to leave a trainer walked up to me and said:
“You want to spar a couple rounds with the new guy?”
As soon as he said that I knew exactly who he was talking about…
I just knew…
I just KNEW…
… and I thought…
“Oh NOOOOO!”
Everything in my body was screaming “NO!”…
… but I had to follow my rule.
That rule was so ingrained in me that before I had a chance to think or say anything remotely rational out of my mouth came the word:
YEAH…
(I knew it was going to be bad)
So there I was, already worn out and tired before we even started…
… and there he was… and man, this guy was huge.
I know people think I’m huge but this guy was seriously huge, he was 6’6″, with tattoos everywhere and he had an ankle bracelet to boot. That’s the thing they make you wear when you’re on house arrest if you didn’t know.
On top of that, right before we started his girl asks him:
“Hey did you already take your meds for today?”
After she said that I looked at him, hope for a reassuring “Yes.”
Or at least something like “Of course I did, you know I’m a responsible citizen with deep regard for public safety.”
… but instead he just jumped up and down rolling his head in circles with eyes closed. He totally ignored the question and to this day I don’t know if he took his pills or not.
Right before the bell was about to ring…
We were just about to fight…
As his trainer started to film us, the inmate turned to him and said:
Psychopath: “No you can’t film this.”
Trainer: “Why not?”
Lunatic from the Penitentiary: “Because my parole officer doesn’t want me to be doing this, he says it’s not good for me rehabilitation.”
Yeah… so this was no joke you guys…
Now I know that the way that I’m saying all this you might think that I’m about to tell you that I fought through it and overcame the odds and beat the guy…
… so the moral of the story is that you face your fears then you’ll always win, right?
NO.
The bell rang.
We fought.
I got my ASS kicked.
It was bad.
Well, that’s not true it wasn’t bad.
It was brutal, awful and just savage.
I got worked man, it was bad news bears… it was bad… it was really bad.
I got beaten badly, very badly.
Not ideal.
… but here’s the thing, even though his trainer stopped filming, his girl did NOT stop. She did film it and for some reason I asked if I could get a copy. It was something like a collecting of career highlights (I never knew of THAT definition of highlight reel HA), except in the exact opposite way.
I thought it would be good to go back and study the tape to improve or… I don’t know…
Why am I telling you this?
It was around that time, right after that fight I was writing a letter for business owners. This was for clients who were restaurant chain owners. We started working with local companies at first and then it was larger chains and eventually ones like Dunkin’ Donuts and Subways.
We used to buy and sell them and help the owners out as well. On top of that we also did training programs with them. The pricing was about $20,000 – $30,000 on the low end for the workshop. I would do the training and we would help them grow their business and so for the workshop I would promise that it would be the most mind blowing, profit generating, revenue boosting thing they’ve ever been to…
They would LOVE it because…
… they would be able to sell their subway or whatever for 30% more than it’s worth, they’d be able to double their revenue without selling anymore donuts or food, how they could buy another dunkin donuts or McDonald’s that was twice as big as theirs with no money down and no credit checks, etc.
So I had all that in my copy…
… with testimonials by the way…
… but you know what REALLY sealed the deal…?
At the end of all these promises I said that if I failed to do any of that that I would give them a special gift…
… “Imagine a 6’6″ giant, career criminal who spent the last half decade beating to a bloody pulp the most violent, vicious criminals, gangbangers, murderers, serial killers and bank robbers in a 500 mile radius…
… Imagine what happened when I tried to be a tough guy, stared him down and got in the ring with him…
… only to be brutally taken down, unimaginably savaged, beaten and violated worse than the most horrific alien probe, and the crazy part is…
… It is all on tape…”
Notice the heavy verbiage and the dramatics?


Notice the heavy verbiage and the dramatics?
That’s what I’m talking about dawg…
(actually he was quite nice when I got to know him so Life Lesson: always be kind)
So I let these people know that if I let them down in ANY way…
… I would send them this video of me getting beat up, badly.
Here’s the thing about that…
People walked up to me at the workshop, others had sent letters, emails, faxes and left voicemails…
… they weren’t unhappy…
None of them were.
(that’s not an exaggeration, nobody was unhappy and EVERY single one of them LOVED it)
I’m saying this and putting it out there on the internet so anybody can call me out on this but nobody will because what I’m saying is 100% true – NOBODY was ever unhappy, unsatisfied or felt that I under delivered or misled them in ANY way…
I’m just saying – I keep it ahunnit…
So if they weren’t unhappy what did they want?
That video of me getting my a** kicked.
They REALLY wanted to see the video.
I was shocked at how many people, and people who LIKED me, wanted to see this video. Then we tested it in another campaign with buyers and we got response rate that went from 9% to 13% which meant over $25k.
An increase of over $25,000…
Just for a video of me getting beat up.
This remains to this day my most profitable fight ever.
I never fought professionally so this is the only fight I ever made money on, but it’s crazy right?
That’s how powerful this is, and how powerful it can be for you. Please don’t downplay this lesson. Down past all our politeness and humanity, sometimes we just want to see somebody catch a beat down, even a friend.
In this case here with you I’m giving away a pretty powerful letter in this class and then I’m giving away another in later in this class too and there’s a bunch of other powerful and profitable stuff here for you – I LOVE YOU GUYS – that’s why I’m doing it…
Even now though, there are people who ONLY take away one thing from this entire class:
“I want to see the video of Azam getting his a** kicked!”
You know if I got on the internet and to every person I met online I said here are two buttons you can press, one is that you can see a proven way to build a portfolio of real estate and retire 20 years early…
… the other button is that you can see a kangaroo kick me in the balls.
For over 90% of the internet, they will say…
“Show me your down unders”…
THAT is what they want.
And that’s okay, you can play that hand and still WIN BIG.
Use these examples in this class and in my other stuff and watch your compliance soar.
Here’s another way to model off this…
(… model… get it?)
… and this is a big secret when sending any kind of direct mail and it’s a version of something we’ve invented called a Self Serve. A Self Serve is where you use the same pocket of consumers for both sides of a transaction. We do this a lot with doctors offices and medical clinics where we will mail them and say something like:
“Do you want to sell your business?”
Then we subtract the replies that said “YES” and mail back to the exact same list and basically say “Since you don’t want to sell your business here is a list of businesses just like yours that you can buy or merge with…”
You can broker those deals and make good money.
I love doing this.
So in this case there is a big mistake that people usually make. Really one of the single biggest mistakes that people make in ALL their marketing and communication with people is that that don’t use enough testimonials.
In general people in business and ESPECIALLY real estate investors don’t understand the importance of endorsements and testimonials. Elsewhere I teach how to get and use killer testimonials even if you’ve never been in business…
For now just know this secret…
Just know that what others say about you is always more important and believable than ANYTHING you ever say about yourself. This is especially true with people who are most like your target in situation, background and circumstance.
You want people who have lived the same experience and can voice the exact same objections and trust barriers that your target has in their mind.
Those are the best people to make your argument.
With fight clubs I use testimonials from people who used to be really fat, just like me. With doctors I use testimonials from other doctors in the same field, with real estate people I use testimonials from other real estate people of all experience levels. I use beginners and experts and it’s important to use experts and veterans as testimonials so that you avoid a potential target saying “Oh I already know all that stuff” or “I’ve heard it all before”…
.. I also use people from all different AREAS to deal with the objection of “that won’t work in my area” and I also use different times in the market to make it clear that the “does that work today” question is is not a reasonable question.
Not a resonable question to ask me at least.
My point is that you want your testimonials to do a lot of heavy lifting. So use and MILK endorsements, recognition and testimonials a LOT more than you are doing right now, no matter how much you’re doing it right now.
It is NEVER enough.
Think of it like eating vegetables, the more the better and you won’t do it too much.
So that’s one secret, use more testimonials.
Another one is that instead of targeting 5,000 people at a time, it is much better to target 1,000 people five times. It’s like Sun Tzu, and we’ve adopted this for business…
“Mastery is not doing 1,000 things five times each, but doing 5 things 1,000 times each.”
Like Bruce Lee (one of honorary BigReia.com Homies) said:
“I fear not the man who has practiced 10,000 different kicks, but I fear the man who has practiced one kick 10,000 times.”
So repetition over range.


So repetition over range.
Which brings us to this letter…
One way that I’ve gotten so many testimonials is that I openly, boldly just straight out ask for them. Even to (and past) the point of outright bribing people for them. I have no shame. So here’s an example of using this letter as a model…
This is called the Propaganda Sammich.
This is something that our team came up with a while back, and since they’ve invented this we’ve done all kinds of crazy stuff with it. Here’s the basics of how it works.
You have a group of people that are going to get three, or at least three, mailings.
First you send the original letter or a campaign to a group of people.
Then you take the replies, the clients generated and we get some good testimonials and then for the third mailing we send the original letter along with all the new testimonials and we send that to everybody, the entire list.
So three steps here and propaganda gathering in the middle kind of like a sandwich, get it?
In real estate we’ve done this with fsbos, with Section 8 landlords, condemned properties, eviction notices, free and clear houses, and a lot more. This approach can easily make you 3, 5, 10 times and even 100 times or more as much money.
One of the testimonials that we use to use for this was from an exotic car dealer who’s mailing went from losing $20,000 to making him over $200,000 when we did it the right way.
How is that possible?
With his list and mailing we did it all the same except we used he Propaganda Sammich, first he did over $500,000 and then over $2M. The campaign went from losing $20,000 to making over $2 MILLION. All from sending mail to the SAME list of people, the only difference is what he was saying to them.
Think about that, it’s the SAME people they mailed to, but the difference between $20,000 and $2,000,000 is just what he SAID to them.
All about the dialog y’all…
You know it’s amazing, I can take 100 investors a give them a list of sellers and a cell phone and at least 90 of them will come back with nothing or close to nothing. Then I can take that SAME list of sellers, or that same newspaper and that same cell phone and give it to Millie, Zach, Anna or somebody else on our team and they’ll come back with…
$50,000…
… $100,000…
… over $150,000…
And they’ll be able to do it virtually overnight.
So what’s the difference?
(I’ve obsessed over this question for years)
It is ALL in their WORDS… the WORD man…
What you say, who you say it to and how you say it.
This lil’ trick, the Propaganda Sammich, think about the different to JUST this car dealer from losing $20,000 and convinced mail doesn’t work in your business…
“My clients buy $200,000 cars so they are too fancy shmancy for a letter to work on them…”
From that level of ignorance and lack of production to…
The SAME people get the SAME mailing but just with better words and you go from losing 20 grand to making over 2 million.
Craziness, right?
Okay so here’s more on how to do this and how it relates to pennies…
So let’s say we mail to a group of business owners or something and now it’s time for the second mailing to them. Instead of using the regular mailer I will take the people that we DID work with, the replies from the first mail, and send them a second letter with two pennies attached and in a see-through envelope.
The tease on the outside says something like:
“Here’s my two cents, now about yours?”
“I’d love your two cents on last Tuesday…”
“Trade me your two cents for $100,000.”
In the letter I begin by flattering them…


In the letter I begin by flattering them…
“I’ll be blunt; the best way to convince rich, smart people like you of something is to have it come from other rich, smart people.”
Then I explain that it costs money to send a mailing like this but I’m doing it because I want their feedback so that I can use it for the next mailing to all the people that I sent a letter to that did NOT respond to the first mailing.
You see how this works?
So I’m getting testimonials to use and I flat out tell them:
“I will use your name, rank, elite status, high profile and recent success with me in my next mailing for all your peers to see, so don’t be surprised if they start treating you better (or worse if they’re too envious)…
… In which case please pass along my number because there’s no reason anybody (as successful and wealthy as you) should be deprived of getting to work with me.”
So it’s kind of a tongue in cheek mention, but I openly tell them that I’m about to BRAG about them and make them look like a genius. This is important because by then they already know me so they know the deal and how I will love on them.
Later at the end I get real dramatic about the testimonial…
“So call me and leave a wildly enthusiastic and highly animated voicemail, please do it right now while this is fresh on your mind, immediately afterwards you will experience a childlike, euphoric high, you and I will be holding hands, tap dancing on rainbows and juggling unicorns…”
Again action words, right? Right.
I want to create an image.
Oh and the $100,000 from the tease was done a few different ways. One way is a raffle, I would give away a house or a block of shares or something that was worth well over the $100k. Sometimes it is a lot less than $100k, sometimes more.
So then we would send these testimonials out in the next mailings. Then at the end we would send everybody who did not comply this package of testimonials. This way they can see…
“This is what you missed out on since my first letter to you three weeks ago.”
Remember these are ALL testimonials that I just got from people who took action on the mailing that this new recipients did not. These testimonials are also people that they know and recognize. The package of testimonials is from other doctors in their field, other real estate investors, other Wall Street types, college professors, linguists, piano players, etc.
You get the idea – it is people just like THEM.
One of the reasons this works so well and is so brilliant is because of the testimonials. These success stories are from other people that they often see and/or talk to. The package also makes it clear that…
“… this is what you missed out on since you last heard from me…
… don’t blow you chance again…
… you can join these folks…”
Good stuff.
Sometimes people will ask why we use the pennies at all to get their attention since they’re already clients? Well that’s because you can easily get 3-5x the response and you want as MANY testimonials for that third mailing so don’t try to save pennies to lose dollars.
If you’re pressed on things then you can just Thug Life it and do what you can, but this is a more ideal way to do it…
You want your target to get in the HABIT of hearing from you and taking action.
Now I’ll give you an example of just how profitable this little model can be with real estate investors. Also let me be clear, we are on thousands of lists as “insiders” or confederates as they are sometimes called. We’ve worked with mailing companies for years and years and we are on so many lists as seeds, as plants.
I’m telling you that because this little technique I’m about to share with you is something that guys and gals on our team INVENTED, nobody was doing anything like this before they came up with. So credit where credit is due, it was NOT me that came up with this by myself.
The basic concept is easy to follow right?
First, you get a list and you send a creative to them, a mailing piece.
Then we send a second piece to the people who replied and who we were worked with, in this case we used the two pennies. It would say something like:
“Here’s my two cents, I’d love to hear yours…”
So after we get some success stories then we send a THIRD mailing back to everybody on the list and it’s a bigger, more expensive package and it includes ALL the testimonials.
So this third mailing would say something like I just mailed/emailed real estate investors, doctors, business owners, etc. in this area a few weeks ago and I didn’t hear back from you, but I did hear back from some other doctors in your area…
… and since my last email/mail…
… here are some of the success stories that they experienced in their own words, this is what you missed out on and this will be your FINAL NOTICE, your last chance at this…
So this is a pretty powerful mailing and you can easily get 3-5 times the response rate by doing this. Often you can even do a lot more than that. I want you see what this means in terms of actual dollars and sense though… make cents?
As you know we call this one the Propaganda Sammich…
It is not really a sandwich in the standard way, but you get the idea. One of the reasons this is so powerful is because of a little secret that you should remember with ALL your copy, all your dialog, basically anything…
Any time and whenever you want somebody to hear, listen and most of all ACCEPT (see my class on how the brain accepts new ideas) a positive message about you then you need to remember this:
It is ALWAYS better to have somebody ELSE say it.
It’s along this same reason that people will take a stock tip more seriously if they overheard it or if it wasn’t meant for them.
So the MOST positive things that are said about you, should come from somebody ELSE. This is also why letters from animals work so well, so I’ve talked about this before some of my best pulling letters are written by…
… My beautiful babies Eago and Zazu.
Eago, man he is hilarious, he loves attention and years ago learned that he could get from me anytime by cussing, so he cusses pretty much non stop, and not just at home either…
… he’s gotten us kicked out of places.
A more mature person would try to correct him and man I do I really do, or at least I did try because there’s always kids around. In reality though when he starts cussing I just laugh so uncontrollably loud that it makes him keep going, a cycle of positive feedback.
Eago is the one you came up with the term “L.C.”
To this day, he still says it if don’t get his food fast enough, play with him enough, turn on his heather quick enough, etc. Really if anybody does anything he doesn’t like, or if he wants anything from attention to treats, he just starts calling us:
Lazy Cu**ts
So…
… yeah…
It is just one of those things.
… ANYway…
My point is that when I write a letter from him, when Eago or Zazu is the “author”, a LOT of people just LOVE it because it is filled with all sorts of profanity (from Eago). Those letters are also filled with personal insults about me, which is not a joking matter, when you have a letter from somebody else make sure they express the hesitations, objections and reservations that your target has.
Bottom line when you say something about yourself, say the bad stuff…
Then have other people say the good stuff.
Why?
Always remember this:
Anytime you say something bad about yourself people immediately believe it.

Bottom line when you say something about yourself, say the bad stuff…
Then have other people say the good stuff.
Why?
Always remember this:
Anytime you say something bad about yourself people immediately believe it.
So when you say bad stuff about yourself you are training people to trust you and to believe you because you tell the truth. If you don’t do stuff like this to train people to trust you, then it will only happen on accident.
For example nobody has ever doubted that my house got raided by the popo…
So if you write a letter from your pet have them poke fun at you a little. There are limits, obviously. Don’t go too crazy, don’t have your dog say something crazy like…
“I wish my owner would stop beating his wife!”
That’s not nice, and you should remind your dog that snitches get stitches.
Just use your judgement and you’ll get better.
Also one other big secret one the top questions people always ask about copy writing is how to write headlines. One answer is that you can always use the words “How to” to start, the headline is really about a promise.
List a series of benefits about WHY somebody would buy/want your product/service and put that after like “How to (BENEFIT)”.
Another great headline formula…
… especially when using the words or testimonials of others, is to make the headline an objection. Take the main objection your target has and make that headline but in quotes so something like:
“I knew it would be too expensive and too much of a nightmare to switch my billing company…”
“I was sure there was no way to buy my first home with no money and walk away from closing with cash…”
“I knew that there was no possible way to sell my house for 10% more than it’s worth in less than two hours.”
Then the letter goes on to explain how this idea was invalidated and corrected by working with you. It works so well because it is in THEIR words, somebody just like your target…
So that’s a good formula for a headline too.
Okay so this sequence is the Propaganda Sammich – let’s look at how these numbers work…
So let’s say we have a list of 1,000 people, and we spend $1,000 mailing to them.
Maybe they are sellers, maybe they are cash buyers, or maybe it’s not in real estate at all and it’s a list like we talked about earlier and it doctors for example. It doesn’t matter who they are, just that there are 1,000 of them.
From the mailing maybe we have the people call, maybe they attend an event or something but in this case we’ll say that we send them to a website. The CTA (Call to Action) is that we are going to send these folks to a website, a landing page. Here they are to enter their name, email, phone number, etc.
Now the fun begins…
Then they get a follow up series, including a group of emails. This is part of the Compliance Curve and it is what will walk them through the process to a transaction. This is your Compliance Curve if you aren’t familiar on that go through my class on how to hire an agent that makes you $10k/mo for more on that.
The cool thing in real estate is that we have such a high transaction amount that you can target and make sure that you ONLY mail to people that are of a certain profit. You want to target people who, If you do a deal with them it will make at least $10,000.
One deal = $10,000 minimum.
So even if you only convert on your mailing at 1% that is a win. That means if you mail to 1,000 people you have 10 people who go to the site and opt in and go through your Compliance Curve. These are going to be VERY high quality prospects.
Now if you convert at only 10%, not 20% or more, but if you just work with 10% of those people and you make $10,000 per deal that means you need to 10 people to make $10,000. So each person that goes through the landing page is worth $1,000.
Each lead is worth $1,000 to you.
Now if you spent $1,000 getting those 10 people then then you spent $100 per lead. So you are spending $100 per lead and making $1,000 per lead, so you spent $1,000 and made $10,000. So for every 1,000 pieces those are your numbers from the FIRST mailing.
Now you send the second piece with the pennies to get the testimonials, even if it is just one. THEN the THIRD mailing is done right, you’re following this and how the Propaganda Sammich works yes? So from this process and the third mailing, we’ve seen the response jump up by 5x and even more.
Let’s just you got 3X the response…
That means the same 1,000 people, and it may be a little more if you send bigger mailing, but we’ll just stay with just 1,000 people. Now instead of just 10 replies you get 30, so the cost is not $100 per lead but now $33.
Now even if you convert at just the same 10%, (and you should do better because these people are further along the Curve but) even if you just maintain that same low 10%, NOW you are doing three deals at $10k each that’s $30k.
You just turned $10,000 into $30,000.
So from this same list the first mailing metrics are $100 per lead and at 10% you spend $1,000 to make $10,000 but NOW…
… by the third mailing you spending $33 per lead and at the same 10% and the same $10,000 you make $30,000…
So you spend the same $1,000.
In one case you make $10,000.
In the other case you make $30,000.
Which should you do?
(do you need a calculator…?)




Which should you do?
(do you need a calculator…?)
People online are always trying to get more traffic to their site, often in search of “free traffic”, or what they think is free traffic. These are things like SEO, viral marketing, social media, “organic” growth, etc.
However, the fact remains that the BEST way to build a business especially online is through BUYING traffic, it’s much more predictable controllable and scalable. In this case once you get the right ingredients, the right creative piece to mail and the right moving parade list to send it to…
Then all you do is hit SEND every month.
After you hit send, you’ll get a steady source of leads and steady source of transactions.
PREDICTABILITY is the key
Sunny recently worked a student of ours and this was exactly what she did. She went through these three mailings and she did it three times in less than 90 days.
Here were her average numbers:
Cost spend on all three mailings was about $2,500.
The profit from each campaign was just over $35,000…
… and she did this three times in less than 90 days bringing the total output to less than $7,000 and she made just over $110,000 – in less than 90 days.
Again that is over $110,000 in less than 90 days.
That is what predictability will do, THAT is the power of doing this right.
Once you have your team in place to deal with the calls, THIS is how you build and scale a business. This is what we teach and train people to do.
Earlier when talking about the car mailing, this is the exact same way they went from losing $20,000 on mail and thinking (knowing in their minds) “that doesn’t work in my area”…
… so they went from losing $20,000 to…
To making over $2,000,000.
It all came down to doing that ONE thing, and ANYBODY can do it.
Alright so those are some examples for foreclosure mailings and testimonial mailings, and medical mailings. So let’s do one more cool example, so one more badass example…
Actually before that I should go over something. The first and really the main guy that I ever learned to write copy from was a nut. My rule whenever I want to learn anything, and I’m so grateful that a LONG time ago I learned the value in doing this – I always find a good teacher, the best teacher I can find.
I do whatever it takes to find a badass that is doing exactly what I want to be doing.
Find the best and pay them whatever it takes, pay with time, money, both or more – do WHATEVER it takes. Don’t be like the masses of LCs who look at it like a “cost”. Poor people focus on how much stuff costs, the rich focus on what it makes.
So I found the best copywriter alive and I paid him over $30,000 to train me.
One of his famous letters was using a penny, it was at the top of the letter. So he was a pioneer in this area and sometimes we’d use the two pennies, or one penny or a nickel or a quarter or a half dollar, etc. we just keep testing – it is a FUN game.
As my team and I were testing this we found a solid winner. I know not all of you guys have the time, money or easily available resources to use a penny mailer. Even if you do you should STILL act like you’re broke and always be hungry.
Here’s a HIGH converting piece…
… that does NOT require a penny to pull off, and I’ll share that with you right now.
This was to raise private money for real estate and this came as a result of testing from one of the letters modeled after the two penny letter. Eventually we were able to get away with no pennies and just a good tease on the front and sent to the right list.
This is the letter that Tricia used to raise over $25M in private money.


This is the letter that Tricia used to raise over $25M in private money.
This is also the same letter that Greg used to raise over $35 million in private money. Also when we were paying Margaret for access to her clients she herself made over $10 million in the first 90 days just from providing list and endorsement…
“Oh Azam can you PRETTY PLEASE get me a copy of that letter?”
Word.
I mean yes, and it is in Word.
So here’s the letter…
First, notice the tease on the outside it read:
“If you have 100,000 and you are totally happy with the returns that you’re getting on it, then please do NOT open this letter.”
So immediately everybody opens the letter right?
Okay and here’s what they read on the inside:
Headline:
“Last year I bought over 250 houses, this year I’ll double that.”
“… If you want to make 20% a year as one of my investors then you want to be at my lunch next Saturday because I’m picking new investors.”
So a couple of things already, first notice the emphasis on the words “you want to be at my lunch”, these are called desired commands or implicit commands, notice I do NOT emphasize the word THEN.
I just start with the desired goal…
… “you want to be at my lunch” so in other versions we say “If you want to make 20% on your money then you want to give your undivided attention to this very important letter…”
The words we emphasize are “you want to give your undivided attention to this very important letter” so we take the desired thought or command that we want the target to have and we emphasize that – I’ll say that again:
We take the desired thought or command that we want the target to have and we emphasize that.
Another example…
If you want to lose 50 pounds in the next 90 days, then you want to watch this video right now…
Notice this isn’t simply a command like “WATCH THIS VIDEO” or “BE AT MY LUNCH” but we go a step further by adding personalized desire “YOU WANT TO watch this video”, “YOU WANT TO be at my lunch.”
Also you rarely want to use the words I or MY and instead use the word YOU but in this case it’s important the target knows the author is a real person. So that’s why we say YES I myself will be at the lunch, when Tricia and others have done this it’s the exact same except they just change the signature.
This is ME (a real person) writing to you.
That’s how people should see it, and it should actually be in reality.
And third, which is also really important is the word “PICKING”…
This makes it clear there is ONE of me and many of them.
It helps with positioning and framing.
Okay so moving on then the open is…
“Warren Buffet’s closest friends and family have said that his biggest asset is his patience. Buffet took $100,000 and got 20% a year on it for 40 years. The result was about 40 billion dollars. You and I have ways to go to catch up to him BUT…”
… and then I explain that the 20% is attainable.
In this case we don’t open with a famous quote but we DO open with a famous example and then here’s another excerpt:
“I won’t guarantee you 40% but I can confidently (and boldly, perhaps) guarantee you something else; a 20% annualized return on your money.
‘Yeah Right’ you might say, leaning back, crossing your arms and squinting your eyes.
I can understand that response, and even if you don’t feel skeptical now then you would if I told you how much ABOVE that 20% that I’m getting for my clients and investors. You want proof right?”
Now I’ll stop there for a second and point out that we’ve used this little Dialog Algorithm a lot. , and ir w that I’ve used a lot and it works really well. So if you know anything about how we invest and use private money and the real numbers we achieve then you’ll know what I’m getting at.
The most basic goal that we try to get to begin with is about 30-40% annualized.
That’s way above the 20% that I mentioned earlier but I say 20% because I know 30-40% can sound crazy to a lot of these people. So, again, the formula is that you mention something a little crazy but then right after I suggest or allude to something even crazier and even more unbelievable and whenever you do that…
… the next words out of your mouth better include the word PROOF.
You need to put proof (RIP) next because that is what everybody wants to know. You should always think about that, whenever you make a claim or say something, anything even remotely positive or flattering about yourself, your product/service , your company, etc…
… or something positive about any benefit or feature that you have or are promising to your people…
Always picture somebody sitting there saying “BS!”
This will force you to always have PROOF. That’s something that testimonials help with. In this case they can come in to a lunch and see it for themselves. The takeaway here is to mention something crazy, then allude to something much greater and crazier and then immediately hit them with the PROOF because the mental process somebody goes through is…
“Yeah maybe 20% is crazy…”
“… but wait what does he mean that he can consistently do better than that…?”
“… What’s behind that door…?”
It makes your target feel like they are missing out on a WORLD of opportunity and all it takes to get in that world is coming to the free lunch. By the way, that happens to be true which more than helps.
So always coming back and using the constant “BS Voice” as we call it, will always help (force) you to get better and better with your compliance gaining.
Look above at how I described their reaction:
“Yeah, Right BS!”
You can go even further…
You’re full of it!
Take a hike…
Step back Jack! (Jump Back!)
… don’t be scared of going back to 80’s insults…
Don’t make me give you a knuckle sandwich.
Whenever you voice your target’s objection/s make it confrontational.
“BS Azam!”


Whenever you voice your target’s objection/s make it confrontational.
“BS Azam!”
So whenever you voice an objection of your target, make that voice in the meanest, nastiest most standoffish way possible. Just like I was saying earlier about using testimonials and having them express an objection, you want to have and continue the conversation that your target already has going on in their head.
It is best when you express objections in a nasty, confrontational tone, like
“BS! Yeah, right!”
Make your target think:
“Well I don’t feel that strongly but since you brought it up what is your reply to that?”
Then notice words used, the visuals conjured:
“Yeah right you say, leaning back, crossing your arms and squinting your eyes…”
Notice the action words here: leaning, crossing, squinting…
… it makes it impossible to NOT picture.
Verbs over adjectives.
When you write like this always think about verbs and nouns, nouns and verbs and nouns, not adjectives so much but…
VERBS and NOUNS.
A verb is an action word.
A noun is a person, place or thing.
When you use them together it’s nearly impossible for people to not picture, in their minds, what you’re saying.
That’s what you want; mind control
Make them see it, seeing is believing.
Then later on in the letter I touch on another universal truth that is true about every human being on the planet AND especially investors. Everybody wants to feel like an insider. The thing about insiders, what defines them really, is that they know other insiders.
Everybody wants to be asked this question: HOW?
We all want to be asked:
How are you doing this… how did you pull that off… how?
Everybody wants to be asked that…
… YES EVERYBODY.
We all want to be asked HOW.
It is a lot like a a magic trick, I used to be really into that stuff and I still have a couple things up my sleeve because kids and adults are still so mesmerized by magic tricks. When you do a trick that blows people away you are IN LOVE and waiting on pins and needles for them to say the magic word, to ask the magic question…
How did you do that?
You want and need people to ask HOW, it is exactly what you want to hear and a surprisingly large part of you will actually WANT to tell them the secret to the trick. It is in all of us, we WANT to tell them how the magic trick works.
Real estate investors are the same way.
Especially the ones with lots of money.
They want to hear things like…
“How did you get that crazy deal on your house?”
“How did you get those custom made cars?”
“HOW are you getting those crazy returns in real estate?”
That’s what they want to hear, they LOVE it. By making these investors insiders I’m not only giving them that gift but ALSO I’m giving them the second part which is the answer. There is a dream answer that everybody wants to say in reply to that question.
Whenever real estate investors hear the words:
“How are you getting in on those crazy real estate deals?”
There is a DREAM answer that they want to be able to say. Every human being on the planet wants to be able to say the same thing…
… it is the same answer that I gave Randall when he asked me if I could him get a big enough to fit two of every animal…
“I Noah guy.”
(… “I know a guy“…)
Okay, so we are giving them the chance to be insiders and that’s one of the big hooks.
Also I should cover the signature portion too. I will leave this off one version and leave it on another, basically we hand-sign the letter and then write the number or the site and then beneath that write the command again.
Any handwriting on a typed letter will get immediate attention. We have tested this so we now know not to put the number twice. The signature is different depending who on the team is sending the mailing.
The letter is signed and we have the Call to Action again.
The call to action is having them call me to reserve the seat right now. When others used this letter we just changed the name so it would be Tricia or Sam or whoever. That would be the only change because they were also buying houses with me and so everything else was accurate and applied to them as well.
When Margaret or others would mail this to their clients they would get a share in the money too.
So this has been a pretty powerful little letter. The actual money was raised by Tricia was well over $27M and we’ve had others that have used the same approach to raise money for real estate and all sorts of other companies and deals.
For example…
We’ve done this for deals like bridge financing, IPOs, a whole bunch of mother grabbers have made all kinds of money with this. Margaret’s take from using the letters was over $10M when we recorded her testimonial, which is another secret by the way.
Also I’m going to include another video from another great class Azam did on copywriting for real estate investors and how to tell great stories, that video is below. About the testimonials though…
MILK the testimonials from rich people…


MILK the testimonials from rich people…
As you build your FANBASE and build a better relationship with better people you’ll have a better business. You want to have and build better clients. Then you can get paid just for introducing them to opportunities that they will love you for.
In Margaret’s case for example, the only thing she did was mail the letter out, and that was IT. She didn’t even need to be at the actual lunch.
And from this ONE letter she was able to pocket an EASY $10,000,000.
And that’s it, that’s all she had to do. She didn’t even need to be at the lunch, so it was an easy way for her to pocket over $10 million.
Okay so this class is longer than I thought it would be, but here’s just a recap on some of the highlights that we went over today…
We talked about a brilliant letter and some of the elements that made it work. Reader’s Digest was able to go from nose diving and losing over a million subscribers to more than tripling their subscriber base. They went from about 4 million subscribers to over 12 MILLION subscribers.
All based on Walter’s work.
Also remember how to use a token or a item in your mailing. Keep in mind the rules of mentioning it and the other points we covered like using a famous quote or a famous example. Use the token as part of the reply, using verbs, nouns and words that create strong visuals.
Remember to USE TESTIMONIALS because they work like crack.
You want and NEED to always be gathering and creating testimonials ALL of the time. Get them and always use them. More importantly, always create them. Love your people and make it obvious how much you care. Think about this epic class for example, who else is going to do this for you guys?
WHO!?!!?
Nobody, only me…
“What a guy Azam is, I love him forever!” – You
I know, I know…
I spoil you guys rotten.
Oh and I love you too, I’m SUPER THANKFUL for you.
Okay back to the summary…
Also remember that we covered how to use objections as headlines, especially when it’s a testimonial. We talked about the Propaganda Sammich, the algorithm with crazy claim, crazier claim, then PROOF.
We went over using a token or an item like a penny in mailings for cash buyers, foreclosures, also for testimonials. You should know the basic dialog structure to create images and emotion with verbs and nouns.
Verbs and Nouns…
By now you should know what verbs and nouns mean to your compliance gaining, especially when you add implicit commands and highlighting them in your copy. We talked about how to open your messages for maximum impact, turning $1,000 into $10,000…
… and then sending that same $1,000 to the same list and turning it into over $30,000 we also talked about…
… How a student took $2,500 and made $35,000…
Then how she did that three times. That meant that in 90 days she spent a total of $7,000 to make over $100,000… and she started with only $2,5000 out of pocket…
She turned $2,500 into over $100,000.
We went over all that and how that works so you should be clear on ALL of that.
We also went over a lot more like the $27 million letter and the lessons from that. Also you want to make sure when you have a gatekeeper like Margaret that they can make an easy $10 million because no matter who you are or where you are in your business all it takes is ONE person to 2x, 10x, 20x your business.
Just the introductions and doors that this ONE person can open for you…
Can change your life.
Just ONE person.
You MUST ask yourself what you’re doing TODAY to be in front of them.
We went over a lot more too.
The students I work all know that all this is just the tip OF THE TIP of the iceberg…
I get into all this stuff so intensely so that you don’t have to go out guessing and Thug Life’n it – you want to have a direct and actionable plan for everything. That’s why you NEED to get yourself trained, and I put so much stuff here at BigReia.com that you have NO excuse – even if you don’t have money just use the free stuff and epic FREE training that I give away just like this…
Also I’m including the entire video class below as well so you can watch it again here too.
I make this available to you because…
I (FU**ING) LOVE YOU!


I make this available to you because…
I (FU**ING) LOVE YOU!
I love you and I want to see you get on up…
This is also why elsewhere I’ve covered how you can do mailings like this with NO money out of your pocket, so you don’t have to use ANY money. I never recommend using money to get your business started. I ALWAYS recommend getting your first Models going with absolutely no money.
We covered a lot more too but I just want to make sure you guys are good to go and make it happen.
I want you out there and start stacking ‘dem Gs…
This was just to show you how far you can go with this ONE basic skill. You repeatedly create income and ascension while you apply the brilliance from the concepts we covered today.
Also Walter Weintz passed away in 1996 I believe, so please spare a thought and prayer for him and his loved ones.
Much Love to You Walter!
Gone but not forgotten may the brilliance live on!
Also if you want a COPY of that letter, of that $27 million, just send me a testimonial, make a video or leave me a voicemail. Make it a beautiful testimonial that goes way over the top and explains to a total stranger what they are missing out on by not falling in love with me.
Make sure you’re holding hands, tap dancing on a rainbow and juggling unicorns…
Be a little nuts in your message, show the love.
So take action and make things happen and then you can send that story to me, bring da ruckus because I really want to hear it. Then I’ll send you the EXACT $27 million letter.
WAIT, WHAT?
You’re twisting my arm… okay, okay…
I’ll just go ahead and give the $27 million letter anyway, and this will make the video testimonial that you send me EVEN BETTER. From now on, you’ll never have anything bad to say about Azam because he took care of you so well…
Wow, I really do love you guys.
Thanks so much everybody!
Also please take a second to share this material with somebody that will find it helpful in building their Empire…
Thank you so much! = )
~ Indy Anna and Azam
Want more (brilliantly) EPIC posts of real estate investing and bidness badasssery...?
There is a great post and class on the 38 Ways to Buy Apartment Buildings Zero Down with Pet Policies, and here are some other helpful and EPIC posts... for starters as a real estate investor if you ever want to build a business that makes you 30 grand a month then you MUST do this...
Wanna Create Generational Passive Income Buying Real Estate and Small Businesses?
Here's a class on exactly how to make $30,000 in passive income as an out of state Indy landlord. Exactly how many Indiana rental properties do you need to make 30 grand a month. Anna can you help me invest in Indianapolis turnkey real estate investment properties?
There's also a great class Azam did on how anybody can retire in the next 1-2 years with $30,000 a month in passive income by buying and selling businesses zero down. What about Micro Flipping? We have a great class on how to start micro-flipping real estate zero down from your house and make $500/day, speed wholesaling 101.
There’s also another great class on how to buy apartment buildings zero down that you can check out as well. This relates directly to growing income on rental properties. Speaking of which make sure to check out our epic page on 14 ways to avoid tenants from hell. Also we have a great post on how to make build a "six figure a month" real estate wholesaling business.
Also here is a post on how I did this and I flipped a house off Zillow for 30. Also you can check out the post on five steps to flip a house right off Zillow for 40 grand. You can also check out our other epic post on 57 ways to make money with vacant land.
Here’s another post on how a Hero flipped a house off Zillow and made 40k in a few weeks while he was learning to read. Also you want to check our post on the EPIC $25 million letter and the copy writing lessons for real estate investors, you'll love it. Also you can see how ONE letter is making me $9,000 a month. Also you can check out the post on 101 FREE places to advertise your houses.
Also check out the "SA" class and your REAL chances of create social mobility and income ascension with your real estate business. Brilliant stuff. Also there is a great post on the ONLY way you'll ever make 30 grand a month as a real estate investor and/or business builder. Another brilliant class with a free downloadable Investor Guide is about 19 Ways to Make $10,000 a Month by Helping Tired Landlords.
Plus make sure you check out Azam's post on how to hire a realtor that makes you $10,000 a month... while you sit back with your shoes kicked up on your desk and fingers folded behind your head. Also there is a great post on how to make five grand a week from putting out signs.
Also we have some great posts on 30 ways to buy real estate with no money down. That is a two part series so make sure to watch the second part on the 30 ways to buy real estate zero down and with no loans or credit. I also get questions about our "Epic Flipping" and how to turn $1 into over $25,000 by flipping ordinary items for exponentially high ROI.
And don’t forget our EPIC page on 100 FREE ways to find motivated sellers, we are making the number one page in the world on FREE ways of finding motivated sellers. Also check out how I find motivated sellers from code violation properties, and also how I make over $1,500 a week giving investors access to that list.
Speaking of lists, for a list of the "Good People" and My Indy Anna Homeys - this is a FREE list of EVERY possible contact that you'll ever need to build a real estate business in the Indianapolis or the Midwest.
You can also get a LONG list of every contract, piece of paperwork and legal document that you'll EVER need for your real estate business all FREE to download.
Also perhaps the most important class Azam has done is on the "Frequency of Thought" and how to use the laws of quantum physics to rewire your brain, attract brilliance like a lightning rod and be the best version of yourself. Check out this epic 3-hour class on Quantum Real Estate.
When I first go started I thought wouldn't it be great if somebody put together ONE list of every possible contact that I would ever need to build a passive income with Indiana real estate - or any Midwest real estate? Well that's exaclty what I did with our “People Page” here it is:
A totally FREE list of every possible real estate professional contact you’ll ever need to do unlimited deals, start and scale your real estate business and create generational passive income with real estate anywhere Indiana or the Midwest.
Stay here at BigReia.com and you’ll become allergic to being an LC and addicted to improving the world and creating Income Ascension and Social Mobility for you and yours…
Thanks so much! = )
Make the Universe Smile.
~ Indy Anna
Love (at) BigReia.com
(YES that's my actual Direct Line and I really do answer lol, so please text me first Thx!)
How to invest in multfamily real estate properties for beginners.
How to invest in multifamily real estate for beginners.
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How to start a real estate drone photography business from zero and make 10k/month in passive income
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Discourses of Epictetus – book review: best stoic lessons for passive income real estate investors?
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Real life 29k+ Indy real estate flip, just put this on the market, watch what happens flipping live?
Here's a $29,000+ Indy Real Estate Flip: This house just went live watch what happens and how well it sells. The most important parts of flipping real estate and real estate investing in general is the average "DOM" or days on market. The micro flipping giant...
How do I read and use a Scope of Work when flipping houses, working with hard money and contractors?
How to read and use a Scope of Work, or SOW, from a general contractor to rehab and flip houses. As a real estate investor you must understand how to rehab houses. Here's a story of newbie investor who built a 6-figure portfolio and she talked about the need to learn...
“I just closed my first real estate flip and made over $30,000 THANK YOU ANNA!” Real life flip deal?
Hero closes his first flip and walks away from closing with over $30,000 in cold, hard cash? Doing your first real estate flip is exciting. According to this author at Bigger Pockets the failure rate of real estate investors is over 95%. Today you'll see how working...
Real estate investors: How to secure your rehab deals to prevent theft while you repair the property
How to prevent theft, burglaries and stolen appliances while you repair your properties for flipping or renting. As a real estate investor you will be flipping houses to a buyer or a renter, in either case you need to know how to secure your properties. It is...
Real life 30k real estate flip in Indy, just listed – how to deal with an ethical hard money lender.
30k Indianapolis Real Estate Flip: How to deal with hard money lender who is a complete turd? The last phase of a real estate flips is putting the house on the market. If you did it correctly then this will be smooth process and the market will dictate the average...
20k Indy turnkey real estate deal, how to replace power box in under 48 hours after power is stolen?
Previous tenant was stealing electricity and power, how do you deal with with utility company? This is a 20k+ Indy real estate deal and this week we'll go over how we dealt with getting a brand new power box and account set up. Sometimes working with utilities can...
Rented this house in under 24 hours, $1,200 payment and $1,600/month rent and leave closing with 12k
Left Closing With $12,000 and Rented in Less Than 24 Hours? Indy BRRRR deal from start to finish. This is the ninth and final Deal Dissection Series Episode for Brenda. We just helped our Hero complete the refinance, pull his cash (and then 12k more) out and have...
Walk away from closing with 20k cash? Real life Indy BRRRR deal just closed, see the final numbers
Here's a real life refinance part of the "BRRRR" Method, investor leaves closing with 20k more than he put in AND 2k/monthly cash. If you want to do the BRRRR Method or use our Money Recycler process and buy 20 properties for 20k for example, then you must make sure...
Brand new 21k Indy turnkey BRRRR deal, $700 mortgage but rents for $1,400 with a tornado safe room?
Brand new 21k Indy real estate Buy-and-Hold deal and how we're using a tornado room for better rent. As real estate investors who are pursuing passive income, we understand better than most the importance of turning lemons into lemonade to make the most our rental...
Brand new 20k Indy turnkey real estate deal: working with hoarding, squatter tenants before closing?
Brand New 23k Deal: how to deal with hoarders and squatting tenants right before closing? If you do enough real estate deals you will eventually run into inherited tenants and even squatting tenants that the owner may or may not know about. Today we'll go over a...
Indiana real estate investing: brand new 20k BRRRR deal – title company kills deal over weird name?
A BRAND NEW 20k Indy Buy and Hold (BRRRR) Deal: how common names can kill a deal? Being able to see a real life real estate from start to finish is a great way to learn how to be a better real estate investor. This is a brand new Deal Dissection Series on a 20k...
Indy 20k BRRRR Deal – how to rent/flip your rentals before your first hard money payment is due?
Real Life $20,000 BRRRR Deal: how to rent ALL of your rentals before the first mortgage payment is due. The biggest factor in your long term success as a passive income real estate investor is going to be property management. Today we will go over a recent 20k BRRRR...
How to make 30k/month with bad inspection reports, free motivated seller leads from “dead” deals?
How to get FREE motivated seller leads and make an extra 10-30k/month from bad, awful and deal-killing inspection reports? I always get questions about how we find so many deals and motivated seller leads so today we'll go over a FREE source of motivated sellers that...
Seven ways to pay off your rental property mortgage in 1-3 years, Indy passive income landlording?
Seven ways to pay off your rental properties in less than 1-5 years - a MUST know resource for real estate investors who want passive income. One of the TOP questions people always ask me is how we can create equity so fast and pay down the mortgages for our Heroes,...
Indy 27k+ real estate flip – how dehumidifier can crumble drywall and how to fix it when rehabbing?
Indianapolis 27k+ Real Estate Flip: Lesson on solving dehumidifier problems and how to avoid them in the future. As we get this flip (Fredhurst) ready to list on the market there are some good lessons that I've been learning that I hope can help you. I knew about...
50k+ BRRRR deal in Indy: how the Historic Preservation Society rules can cost you $15,000 in rehab?
What every real estate investor needs to know about local historical societies and how they can ruin your deals. This is the next phase in the 50k+ BRRRR duplex deal, this week you'll see what happened to a local investor who got burned by his local historical...
Indianapolis 30k real estate flip: how to get 15k worth of electric wiring work done for under $1500
30k Indianapolis Real Estate Flip: How to get $15,000 worth of electrical work done for less than $1,500? I learn a lot with every deal we do, and this flip is no different. Today we'll go over some updates on the recent progress on this 30k Indianapolis real estate...
Indy 20k BRRRR deal – how many draws should I do with my hard money lender, how do I train my crew?
How to find a 7% essential business leased commercial property? Commercial business deals off MLS? Even if you're not a commercial real estate investor, you should understand how to find a property with at least a 7% cap rate from a tenant who is an essential...
30k Indianapolis BRRRR Deal – “$7,000 water damage because tenant didn’t know THIS about well water”
How to educate your tenants about WELL water properties to avoid flood damage. This is an Indianapolis real estate flip, a 30k deal. There was a big problem that happened with the previous owner and their tenants that cost the owner over 7k. This would've been...
Indy 50k BRRRR deal: utility and permit problems cost investor 40k, here’s how to fix those problems
Utility and permit problems cost this real estate investor over $40,000 on a single deal, here's how to avoid that from happening to you. This class is an update on a 50k BRRRR deal. I got an interesting call from an investor who just lost his shirt on a deal because...
How to make 30k/month in passive income with Indy real estate, Azam Meo’s magic calculator revealed?
Passive Income Blueprint: How to make 30 grand a month in passive income, without leaving your house... it is just a matter of math. This may be the most requested topic and question I've gotten in the last few months. If you are wondering how the math works behind...
Book review: “Bright Line Eating” by Susan Pierce Thompson, book lessons for real estate investors
Book reviews and lessons for real estate investors: "Bright Line Eating" review Eating and getting your diet and food intake right is important in order to live the life that you really want. So many of you have asked Azam to review a book like this relating to diet...
Indianapolis 30k real estate flip: how to replace ALL the plumbing overnight and with no delays?
30k Indy real estate flip - how we were able to change all the plumbing at nearly zero cost - and why... This is an update on Fredhurst, the 30k Indianapolis real estate flip and how we recently changed all the plumbing as we get it ready for market. This is a great...
Real life 20k BRRRR deal – when urine soaked floors are a health hazard and material delay for weeks
Real Life Indianapolis 20k BRRRR Deal: How to deal with health hazard amounts of urine and being immune shipping delays. Here's another update on Breesha, the 20k BRRRR deal, we are just about ready for it to be rented even though we just closed a few weeks ago. ...
50k Indy BRRRR deal – what to do if the utility company is taking months to get you power or service
Indianapolis real estate investing from out of state: here's an update on the 50k+ BRRRR deal We are a few weeks away from having this duplex done, here is an update on where we are at with the 50k+ BRRRR deal in Indy. We also talk about how to deal with BS delays...
Why does everybody hate real estate wholesalers? How to wholesale CORRECTLY and make 100k/month
Wholesalers are the red-headed stepchild of real estate - here's how to build a wholesaling real estate business CORRECTLY... (and make 100 grand a month doing it) Whenever somebody says that I'm too hard on wholesalers I know for certain that either they are a...
Book review: “Grit: The power of passion and perseverance” by Angela Duckworth – books for investors
Books reviews and the best lessons for real estate investors: review of "Grit" the power of passion and perseverance. This book is about defining and mathematically measuring one's stick-to-it-iveness and ability to finsih things you start. The author defines this...
93k+ Indy BRRRR deal – what to do when building materials are delayed by weeks or months for rehab?
Investing in Indianapolis real estate remotely from out of state: A real life 93k+ BRRRR deal, all the details from start to finish. Here's an update on Brandon, the 100k+ BRRRR deal. This week's update is about the new updates and work done as well as how we dealt...
19k Indianapolis BRRRR deal – watch us convert a meth lab into a family game room for 1% Indy house?
Indiana Real Estate Investing for Out of State Investors: Here's a $19,000 real life BRRRR deal, watch us convert a meth lab into a game room. Here's an update on one of our Deal Dissections for the deal named Breesha, the 19k+ BRRRR deal. We are just about finished...
30k BRRRR deal in Indy – when you have to replace and gas and water lines and connect to city water?
Indy real estate estate flip: 30k+ BRRRR deal and what to do with gas and power lines to get them connected to the city? Here's an update on "Brenda" as we finish this 30k+ BRRRR deal, today we'll go over the recent progress as well what I learned about gas and power...
29k real estate flip in Indy, why we always change batteries in the thermostat when rehabbing houses
Indianapolis real estate flip: A 30k deal and how a simple pack of batteries can save you over $15,000 on each rehab. Here's another Deal Dissection Episode, this is for the 30k Indy flip named Fredhurst. Today we'll go over the updates for the week and you'll also...
Indy 27k+ real estate flip – how to rehab a house roof when satellite dish installation created rot?
Here's a 27k+ Indianapolis real estate flip: how to deal with roof "dish damage"? Here's an update on a $27,000+ real estate flip in Indianapolis, this is how out of state investors can create passive income with Indy real estate. In this episode you'll see more...
A brand new 20k+ BRRRR deal in Indianapolis: what to do if you find a crack in the foundation?
A brand spanking new 20k BRRRR deal in Indy, here's what to do when you find a crack in the foundation? This is a NEW Deal Dissection Series on Breesha, a $20,000+ BRRRR deal in Indy. People often ask me to post new deals so that every week they can follow along, so...
How to turn $10,000 into $100,000 on a single real estate deal using the power of LEVERAGE, Indy af
Leverage for real estate investors: how to turn $10,000 into $100,000 on a SINGLE deal? Today we will go over how a TINY amount of effort can create a MASSIVE result. We'll talk about the physics of a lever and how the math of leverage can be used to grow your real...
Book review for “The Art of Taking Action” by Gregg Krech, good books for real estate investors.
Book review of "The Art of Taking Action" and the best lessons for real estate investors. This is a book about taking Japanese philosophies and cultural ideas can help improve your life and business. We'll go over the top ideas and takeaways from the book and...
Here’s a 28k Indianapolis real estate flip, behind the scenes look at a real life Indy deal today.
Update on a $28,000 real estate flip in Indianapolis. By now you should've gone through our classes on how to build equity and create passive income and learned how we collect potential equity and then use FLIPS to create actual equity. If you had an extra 20k here...
Real life 93 grand BRRRR Indy duplex deal, how to invest in Indianapolis remotely for passive income
Update on our 93k+ BRRRR deal with an Indy duplex, this is how to invest remotely in Indianapolis real estate. To build a passive income in real estate you MUST build your equity positions. You can build equity with deals just like this one PLUS you are also building...
A real life 31k real estate flip in Indianapolis, this is how I help out of state investors do deals
$31,000 Indiana real estate flip. Here's an update on the Deal Dissection Series for Faison Episode III. We are in the middle of doing htis flip and you'll see some of the challenges that have come up and how we deal with them. Copy our checklists and you'll be...
How to flip an Indy duplex for over 100 grand? Here’s an update on a real life Indy BRRRR deal.
Here's a real life $100,000 BRRRR deal with an Indianapolis duplex. This is an update to the Deal Dissection Series: Brandon Episode IV. For the investors who want to know what it is like to invest in Indy rentals and create passive from out of the state, this is a...
Update on the 29k+ Indy real estate flip, watch the progress and see how to flip houses in real life
Indy $29,000+ real estate flip, out of state investors PAY ATTENTION to this. This is an update on the Deal Dissection Series for Faison, the 30k+ flip in Indianapolis. There are a lot of things that come up with a deal like that's why it is so important that we...
A 100k+ duplex flip in Indianapolis, this is a real life BRRRR deal for an out of state investor.
Indiananapolis 100k BRRRR deal with a duplex. This is another Deal Dissection video, this time it is an update on Brandon, the 100k BRRRR duplex deal. Here you'll see what happens as we complete the second draw and get closer to renting it and the refinance. ...
Brand new 33k+ Indy real estate flip, this is how to flip houses from out of state with a good team.
Indianapolis $30,000 real estate flip: how to deal with BS closing "costs" and loan fees. So here's a BRAND NEW Deal Dissection Series: The Faison Episodes. Remember every deal that we dissect has a specific purpose and lesson, in this case there are a few things...
A 30k Indy flip, get a behind the scenes look at how to fix and flip houses remotely in Indianapolis
Here's another $30,000 real estate flip in Indianapolis, new update. This is the Deal Dissection Series for the FREDHURST episodes. This is the second update and here's you'll see the progress and how well things are moving along. Remember we ONLY do FLIP deals as a...
Here’s a $29,000+ BRRRR deal in Indianapolis, all the details and how to invest in Indy remotely now
Want to invest in Indiana remotely from out of state? Here's an example of a $29,000 BRRRR deal that can be done without leaving your house. Here's another BigReia.com Deal Dissection Episode, here's you'll see the sage that "Brenda" has become lol. These deals are...
Real life 40k BRRRR deal in Indianapolis, purchased for 100k + 40k rehab and value of 215k: 1% house
Behind the scenes look at a $40,000+ BRRRR deal in Indy, here's how to invest remotely in Indianapolis. Here's another Deal Dissection Series, in this episode you'll get an update on a killer BRRRR deal. This is how we use the "Money Recycler" to re-use the same...
Update on the 35k+ BRRRR deal in Indianapolis, total cost 140k after repair value 215k, watch it all
Here's an update on one our $35,000+ BRRRR deals in Indianapolis. Here's another Deal Dissection Series, this is an update on the "Brenda" Episode Five. We've had some challenges with this deal and you'll see how we get through it every week and absorb the issues...
I just listed this 30k Indy flip today it is LIVE see what happens as we flip this house real time.
Here's a 30 grand real estate flip in Indy, we just put this on the market - see what happens and how well it sells. This a real estate FLIP in Indianapolis named "Fred" that we just listed and put on the market. This is the latest in our Deal Dissection Series and...
How many Indy rental houses do you need to buy to make $30,000 a month in passive income? (The math)
Here's all the math you need to know as a real estate investor to make $30,000 a month in passive income from rental houses. Exactly how many rental properties do you need to make a passive income of $30,000 a month? Here's all the math and how any out of state...
Book review of “An Iron Will” by Dr. Orison Swett Marden, books real estate investors and businesses
Book review of "An Iron Will" by Orison Swett Marden (founder of Success magazine) and the top lessons for real estate investors Here's a book review of "An Iron Will" and we'll go over the top lessons for real estate investors and business owners and how you can...
I bought a house for 275k and it rents for over $5,000 a month? Real life Indy real estate deal 2021
How to buy a house for 275k and rent it out for $5,000+ a month? (Short Term Rentals) This is a Deal Dissection video on a new deal we just closed and it is a Buy and Hold but it is a bit different than most because it will be more than a "2% House" and the price is...
Real life Indy real estate deal, a $44,000 BRRRR deal invest in Indiana from out of state remotely?
A real life $50,000 BRRRR deal with an Indianapolis duplex, this is how to remotely invest in Indiana from out of state and create passive income. This Deal Dissection Episode is a beautiful update on the duplex deal name "Brooklyn", we are now fully rented and...
Why we NEVER skip inspections, what real estate investors should look for in the inspection reports.
Why you should NEVER skip real estate inspections and how (and why) every investor needs to be an amateur inspector. Recently somebody asked me why it is so important that we do the inspection before buying our houses. No matter how experienced you are there is NO...
Book review of “The Marshmallow Test” by Walter Mischel, books for real estate investors and lessons
Book review of "The Marshmallow Test", books for real estate investors. Azam Meo - rhymes with KO - reviews The Marshmallow Test and outlines the takeaways for real estate investors business builders. This is about how "gratification delay" in one area of your life...
The BRRRR Method explained: how to buy 20 rentals with the same $30,000, Indy real estate investing
Here's how to use the SAME $50,000 and buy 20+ Indianapolis rentals with "Money Recycler" - the BRRRR Method explained. Here's a simple process you can use to leverage your money and continue using the SAME money to collect millions in equity. This is a process we...
Brand new $40,000 real estate flip in Indianapolis, how to flip a house in Indy from out of state?
Here's a BRAND NEW real life $38,000+ Indianapolis real estate flip, remote investing in Indy from out of state step-by-step walkthrough. Here's another Deal Dissection Episode on a BRAND new deal named "Fred Hurst", this is the first episode on this deal and you can...
Here’s the $73,000 Indy duplex BRRRR deal update, example of remote real estate investing in Indy?
Here's a $70,000+ BRRRR duplex deal in the Indianapolis real estate market, step by step walkthrough. Here's another Deal Dissection Episode, this is the second update on "Brandon" the nearly $100k+ BRRRR "flip", here's the update for this week. We are in the process...
Update on the $30,000 Indy real estate flip, how to invest in Indianapolis real estate remotely?
Update on "Fred" - A $30,000 Indianapolis real estate flip with an out of state investor. Here's the latest as we enter the final stages of putting this house on the market. Remember this deal is "Fred" and it should net our Hero about 30k+ and you'll see where we...
How to pay off your rentals in less than 2-3 years? Out of state Indianapolis landlords do THIS now.
Indiana real estate investors from out of state:How to pay off your rentals in less than 2-3 years? Creating a passive income of $30,000 a month by paying off houses and building equity at light speed. The SINGLE biggest secret to "getting rich" is collecting equity...
Book review of “The Nichomachean Ethics” by Aristotle, one of the most influential books ever? (Yes)
Books for real estate investors: The Nichomachean Ethics by Aristotle, lessons for real estate investors. This is one of the most influential books ever written, in this class we'll do a deep dive into the The Nichomachean Ethics by Aristotle. We will go over the top...
Real life $25,000 Indy house flip, example of an Indianapolis real estate deal from start to finish?
Indianapolis real estate investing from out of state example deal: Here's a $25,000 Indy real estate flip, full walkthrough step by step. Here's another part of Deal Dissection Series: Fred Episode 3, so this is the third video update on this deal. Now you'll see the...
$38,000 deal using BRRRR in the Indianapolis real estate market, do this as an out of state investor
Watch us do a $38,000 real estate flip or BRRRR deal in Indianapolis for an out of state investor, get a behind the scenes look at every step. Here's another Deal Dissection Series: Brenda Episode 2, this is a $38,000 deal and we could flip it or do a BRRRR process...
Real life 23k Indy house flip example, watch along as we flip houses in Indianapolis remotely today.
How to invest in Indianapolis real estate from out of state? Here's a $23,000 real life flip in the Indy market, complete behind the scenes look. Here's another Deal Dissection Episode on Fred: a single family residential real estate flip in the Indianapolis market. ...
Here’s a $47,000 BRRRR real estate deal in Indianapolis, all the rehab DONE and fully rented today.
Want to invest in Indianapolis real estate remotely from out of the state? Here's an example of a $50,000 BRRRR deal, we help our people do deals like this everyday... Here's another update on "Brooklyn" we have it fully rehabbed and now the second side was rented...
Real life 50k BRRRR deal in Indianapolis – How to invest in Indiana remotely and do deals from home.
A real life $50,000 Indianapolis real estate flip, perfect example remote investing in Indiana? Here's another Deal Dissection video on "Brooklyn" where we'll go over a 50k deal, remember these could be BRRRR deals OR flips and these are the kinds of deals we help out...
A real life 70k house flip – flip houses remotely in Indianapolis from out of state all from home?
How to invest in Indiana real estate from out of the state? Here's a real life $70,000 BRRRR and/or Flip deal in the Indy market. This is a BRAND NEW deal, Brandon, and this is the first Brandon episode for our Deal Dissection Series where we give you a FULL behind...
Real estate investor makes 30k/month for three years from ONE buyer? Get my exact script/emails free
The Hectupler Model: "Here's ONE buyer is making me $30,000 a month for the next three years... and how any real estate investor can do the same thing." This is a great way to create passive income by growing companies overnight. In this class we will talk about how...
Indy real estate investors: how to close super fast and get realtors to bring you 25k deals for free
Out of state Indianapolis real estate investors: Your team needs to close fast in order for you to get the best deals, here's how... Here is the second tip of 19 tips for remote Indianapolis real estate investors from out of state to create $30,000 a month in passive...
Book review of Deep Work, books for real estate investors – one page book summaries the best lessons
Book reviews for real estate investors - Deep Work book review and lessons for real estate investors. Here's another book review, today we'll go over Deep Work by Cal Newport and the top lessons and takeaways for real estate investors. This a part in our series of...
A real life 30k flip, how to invest in Indianapolis real estate from out of state and do 30k flips?
Here's a real life $30,000 Indianapolis real estate flip, Indy Deal Dissection step by step walkthrough from A-Z. This is the first video in this Deal Dissection series where you see the start of $30,000 flip in the Indy market. You'll see everything from start to...
Indy remote turnkey investors: update on the 50k BRRRR deal, real life example of an Indiana rental duplex deal
Update on the $50,000 Indy duplex BRRRR deal, real life Indianapolis real estate Deal Dissection. Here's an updated on our Deal Dissection Series where we break down real life Indianapolis real estate deals from start to finish, today we'll do an update on the...
Indiana remote investors: how to buy 10 Indy rentals and never have negative cash flow? Passively?
How to buy 10 Indianapolis rentals from out of state and NEVER have negative cash flow ever again? One of the biggest problems that Buy and Hold investors encounter is negative cash flow. It slows them down, costs time and money and can set your passive income...
What is an “Escalation Clause” and how can real estate investors use them in offers, good/bad idea?
What is an escalation clause and what to real estate investors need to know about them? I got a few questions about "escalation clauses" and what they are and what Indianapolis real estate investors need to know about them. Today we'll talk about what escalation...
What exactly does it mean to buy a property ‘As Is’, do you still get an inspection period? EMD?
What does it mean to buy a property as-is and what are the risks to real estate investors? As you look at real estate deals you'll see the term "As-Is" on properties, so what does it mean? Here's a breakdown of exactly what "as is" offers mean and what real estate...
“How this one letter made me $10 million.” Copywriting for real estate investors, plus free letter?
The 10 Million Dollar Egg Letter: copywriting for real estate investors and FREE download of the egg-cellent letter. This is a fun class about creating passive income, today we'll talk about a single, two-page letter that made a Hero over $10 million. You'll see the...
Indianapolis turnkey real estate investors: how to pick the RIGHT team and avoid getting scammed.
How Indiana Turnkey Investors can build their team CORRECTLY so they bring you a predictable six figure passive income. If you are an out of state real estate investor who is remotely investing in the Indiana market to create a passive income then you MUST go through...
Book review: Smarter, faster, better by Charles Duhigg – books for real estate investors.
Book review of "Faster Smarter Better", books for real estate investors and entrepreneurs. Here's another five minute (kind of) book review of Charles Duhigg's book "Faster Smarter Better". We'll go over the best lessons and excerpts and what these insights mean to...
Indy duplex 50k flip update, Indianapolis turnkey investing real life example of BRRRR in Indy.
Indianapolis turnkey real estate investing BRRRR deal, a 50k "flip" complete walkthrough from start to finish. This is an update on "Brooklyn", the BRRRR duplex deal. This is going to be a cash cow, but right now we are building it up to that and I'll be updating you...
Indy 20k house flip example and update. Indianapolis turnkey investing real life example of 25k flip?
Indianapolis turnkey real estate investing example: a behind the scenes look at a $20,000 flip. Here's an update on "Fred" the single family 20k flip in Indy. We will go over the status and how close we are to listing the property. Remember to stay in the loop...
How to do Indianapolis turnkey real estate investing from out of state, and my team does everything?
Indianapolis turnkey real estate investing: flip houses in the Indy and ALSO buy long term rentals without all remotely without ever stepping foot in Indy. (unless you want to) Here's the five step process my team and I use to help real estate investors from out of...
Update on 50k Indy flip, Indianapolis turnkey real estate example of a duplex deal start to finish.
Here's a $50,000 flip and a BRRRR duplex deal, an Indianapolis turnkey real estate investing deal from start to finish. Here's a good example of a BRRRR deal and an Indianapolis turnkey real estate investing deal, you can follow along the entire process with the...
Indy house flipping example, here’s a $20,000 flip from start to finish, Indy real estate live deal.
Here's a real life $20,000 Indy real estate flip, Indianapolis turnkey real estate investing example. This is the deal "Fred" as I've been updating you guys throughout every step of the process. This is an example of an Indianapolis turnkey investing example of a...
Remote investing in Indiana real estate, why out of state investors are investing in the Indy market
Why remotely invest in Indiana real estate from outside of the area, and how? Remote real estate investing is not new, neither is remote investing in Indiana but what is new is the volume of investors wanting to invest in the Indiana real estate market. Today we'll...
What kind of insurance do I need to flip houses and how is it different from homeowner’s insurance?
What kind of insurance do I need when flipping houses and rehabbing properties? Remember that video I made where a house got burned down and the investor was NOT covered and lost about $20,000? Don't let that happen to you, in this video we'll go over what kind of...
What real estate investors need to know about remote closings, wiring money, title company funding?
What real estate investors need to know about money transfers, remote closing and wiring money. Whether you are doing remote closings as a passive investor or not, you and your team need to know te details of how title companies handle closings and money transfers. I...
Can you help me buy Indianapolis turnkey rental and investment properties? What’s Indy turnkey mean?
What is Indy Turnkey PASSIVE real estate investing and how I get started? If you want to invest in Indiana real estate passively, whether you are local or from out of the state, then the single biggest challenge you will have is building your team. In this class I'll...
What do I have to disclose as the seller when flipping Indy houses, what defects must be disclosed?
When I'm selling a house after making major repairs, what do I need to disclose to the buyer? As a real estate investor who is flipping houses you will be on both sides of a transaction sometimes as the buyer and other times as the seller. When you are a seller,...
How I made $5 million drinking and whoring every night? How to grow a company from zero to over 100M
How to take a company from zero to $100 million, and make $5 million in the process. 52 tips number one. This is the first of 52 upcoming tips on passive income, today we will talk about the lesson "Always Get Equity" and how it relates to create a passive $10,000...
Say THIS when people ask “What do you do?”, how to introduce yourself like a badass with authority?
What do I say when people ask me what I do? Here's how to introduce yourself with words that IMPACT, compliance and people eating out of the palm of your hand. The distance between where your business is and where you want it to be is all in your WORDS, your...
Book review: Shoe Dog by Phil Knight (founder or Nike), books and lessons for real estate investors.
Book Review of Shoe Dog by Nike Founder Phil Knight. Phil Knight was the co-founder of Nike and has a net worth of about $25 billion, he wrote Shoe Dog as a guide through his journey. Today's book review will be for Shoe Dog , the lessons from it and how they apply...
Real life BRRRR example with Indy duplex, Indianapolis rentals from out of state for passive income?
Here's a real life example of the BRRRR method being used with an Indy duplex. This is a real life example of the BRRRR method being used with an Indy duplex. Today we'll go over all the costs in closing, repairing, renting, etc. Later we will also follow up on this...
Landlords: 10 ways to tenant-proof your properties so they are indestructible, best repairs for landlords to make
The best repairs for landlords to make for rentals that are tenant proof. As a landlord one of the most important decisions you'll make is what repairs to make to your rentals. If you do this correctly you'll increase your lifetime ROI, your equity positions and...
How much does the BRRRR Method cost? How can I calculate my monthly payment with BRRRR? Indy example
What are the REAL costs of doing the BRRRR method, a real life example breakdown. As an investor, the process of buying/refinancing (the BRRRR method) is something that you want to be familiar with. There is a LOT of misleading and inaccurate information online about...
10 questions to ask property managers, how to find good Indianapolis property management for rentals.
Indianapolis property management help - how to find a good property manager in Indy. If you are an out of state landlord who owns rentals in the Indianapolis market then you already know how important good property management to your ROI. Today I'll go over 10...
How to create 10k/mo passive income with Indy duplexes, why do we buy 200k duplexes in Indianapolis?
Indianapolis Turnkey Passive Income: how to make $10,000 in passive income with Indy duplexes? If you want to invest in Indianapolis real estate and create passive income then you MUST watch this class. I'll go over the exact math and explain exactly how and why we...
Copywriting for real estate investors: how to make an extra $2,000/week by writing 500 word articles
Copywriting for real estate investors: how to make an extra $2,000 a week writing 500 word articles for lead generation. As a real estate investor one of the single most profitable things that you'll ever learn is how to write copy. Today we will go over a simple way...
Book review of The Progress Principle by Teresa Amabile and Steven Kramer, books for real estate ppl
Book Review of The Progress Principle. Today's one page book review is of the book The Progress Principle by Teresa Amabile and Steven J. Kramer. We will talk about the book, the best lessons I got from it and how it applies for real estate investors and business...
How to find the best title companies for real estate wholesaling, nine questions investors should ask.
Nine questions real estate wholesalers can ask to find the best title companies for wholesaling. Your success in real estate relies on your skill in building your team and part of that team is your title company. Not all title companies are the same so here are nine...
This is why wholesaling is becoming illegal, real life examples of what NOT to do as a real estate wholesaler
Examples of what NOT to do as a real estate wholesaler and why wholesaling is becoming illegal. There are many laws around real estate wholesaling that are changing. These changes in laws are a result of LC wholesalers doing things wrong so all real estate investors...
How to wholesale real estate with no money? What is real estate wholesaling? Real estate investing for beginners, wholesale zero to 100k/month?
How any real estate investor can wholesale houses with no money, real estate wholesaling for beginners.
“How I traded a few signs for a 10,000 square foot mansion.” Move into your dream home by trading?
How to trade SIGNS (neon yellow hand-written signs) for the mansion of your dreams. For years the folks on my team have been doing this, I KNOW how this sounds but I promise that I'll explain everything and YES you really can go buy the house of dreams and get a...
Book review of Overachievement by Jon Eliot, books for real estate investors to learn from and apply
Book review of "Overachievement" by John Eliot John Eliot wrote Overachievement to study different approaches to exceptional performance. This is another one page "Quantum Book Review" where Azam sums up a book in a few paragraphs and explains the top lessons that...
Indiana real estate investing for beginners, why buy investment properties in Indianapolis and how.
Indianapolis real estate investing for beginners, nine things every investor should know about the Indy market. Here's a breakdown of the Indianapolis real estate market for a total beginner and newbies. Here are nine things every real estate investor should know...
Indianapolis property management for out of state investors and landlords, help for Indy investors
Indianapolis property management for landlords and investors in/out of the state. Indianapolis property management is one of the most important things that ANY investor in the Indy real estate market needs to know about. Getting your rentals to produce efficiently...
How landlords can set up ACH payments with tenants and get automated rental payments every month.
Landlords: here's how to set up ACH payments so that you get automatic monthly rent payments. As a landlord you should know how to set ACH payments to get rent payments automatically every month. In this class we'll talk about how to set your bank account up so that...
10 ways to get your tenants to set up ACH payments for automatic rent payments to you every month.
Landlords: Nine ways to get automatic rent payments by getting your tenants to sign up for ACH. As a landlord you want to get your tenants to sign up for ACH so you get your rent payments automatically. To do this you need their permission. Here are nine ways to...
Real estate contracts for FREE: every piece of legal paperwork a real estate investor will ever need
Over $500,000 Worth Real Estate Contracts and Paperwork - All for FREE. As a real estate investor, you have to be able to go through contracts and paperwork quickly and easily. The more familiar you become with these legal documents, the easier deals will be to...
What happens if inner city youths STOP using the N-word? Dialog experiment on compliance and belief.
The N-Word Experiment: the impact of changing a SINGLE word in one's dialog and how it can reshape generations. This is going to be a much different class than usual, this is what happened when I was recently asked to help inner city folks stop saying the "N-word". ...