Book Review of Shoe Dog by Nike Founder Phil Knight.

Phil Knight was the co-founder of Nike and has a net worth of about $25 billion, he wrote Shoe Dog as a guide through his journey.  Today’s book review will be for Shoe Dog , the lessons from it and how they apply to real estate investors and business builders.

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Now for today’s class on the book review for Shoe Dog by Phil Knight…

Book review excerpt from Shoe Dog
Shoe Dog book review excerpt BigReia.com
One sentence book review of Shoe Dog
Nike origin story excerpt from Shoe Dog
Book review Shoe Dog excerpt on winning
Shoe Dog excerpt on having a bullseye on your back

Book Review: Shoe Dog
A memoir by the Creator of Nike by Phil Knight.

Lesson: Chase A Crazy Idea

You can download the above guide in .pdf by clicking HERE.

“So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where ‘there’ is. Whatever comes, just don’t stop. That’s the precocious, prescient, urgent advice I managed to give myself, out of the blue, and somehow managed to take. Half a century later, I believe it’s the best advice—maybe the only advice—any of us should ever give.

… What remains, however, is this one comforting certainty, this one anchoring truth that will never go away. At twenty-four I did have a Crazy Idea, and somehow, despite being dizzy with existential angst, and fears about the future, and doubts about myself, as all young men and women in their midtwenties are, I did decide that the world is made up of crazy ideas. History is one long processional of crazy ideas. The things I loved most—books, sports, democracy, free enterprise—started as crazy ideas.

For that matter, few ideas are as crazy as my favorite thing, running. It’s hard. It’s painful. It’s risky. The rewards are few and far from guaranteed. When you run around an oval track, or down an empty road, you have no real destination. At least, none that can fully justify the effort. The act itself becomes the destination. It’s not just that there’s no finish line; it’s that you define the finish line. Whatever pleasure or gains you derive from the act of running, you must find them within. It’s all in how you frame it, how you sell it to yourself.”

My one sentence summary:
How luck and gratitude (and child labor) can help you become a billionaire.
Phil Knight is hated like Jeff Bezos – but do you wear Nike or have Prime?
BigReia.com – Badass Stuff…

Lesson: Have a Cool Origin Story

“On my left was the Parthenon, which Plato had watched the teams of architects and workmen build. On my right was the Temple of Athena Nike. Twenty-five centuries ago, per my guidebook, it had housed a beautiful frieze of the goddess Athena, thought to be the bringer of ‘nike,’ or victory. It was one of the many blessings Athena bestowed. She also rewarded the dealmakers. In the Oresteia she says, ‘I admire . . . the eyes of persuasion.’ She was, in a sense, the patron saint of negotiators. I don’t know how long I stood there, absorbing the energy and power of that epochal place. An hour? Three?

I don’t know how long after that day I discovered the Aristophanes play, set in the Temple of Nike, in which the warrior gives the king a gift— a pair of new shoes. I don’t know when I figured out that the play was called Knights. I do know that as I turned to leave I noticed the temple’s marble facade. Greek artisans had decorated it with several haunting carvings, including the most famous, in which the goddess inexplicably leans down . . . to adjust the strap of her shoe…

… the clerk at the rental car company declined my credit card. Then confiscated it. When Cale tried to smooth it over, offering up his credit card, the clerk said he wouldn’t accept Cale’s card, either, because Cale was with me. Guilt by association. Talk about your deadbeats. I couldn’t bring myself to look Cale in the eye. Here we were, a dozen years out of Stanford, and while he was an eminently successful businessman, I was still struggling to keep my head above water. He’d known I was struggling, but now he knew exactly how much. I was mortified. He was always there at the big moments, the triumphant moments, but this humiliating little moment, I feared, would define me in his eyes. Then, when we got to the factory, the owner laughed in my face. He said he wouldn’t consider doing business with some fly-by-night company he’d never heard of — let alone from Oregon.”

Lesson: Redefine “Winning”

“We’d kick around this question of ultimate goals. This question of winning and losing. Money wasn’t our aim, we agreed. Money wasn’t our end game. But whatever our aim or end, money was the only means to get there. More money than we had on hand.

It seems wrong to call it ‘business.’ It seems wrong to throw all those hectic days and sleepless nights, all those magnificent triumphs and desperate struggles, under that bland, generic banner: business. What we were doing felt like so much more. For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money than being human is about making blood. Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day business of the human body isn’t our mission as human beings. It’s a basic process that enables our higher aims, and life always strives to transcend the basic processes of living—and at some point in the late 1970s, I did, too.

I redefined winning, expanded it beyond my original definition of not losing, or merely staying alive. That was no longer enough to sustain me, or my company. We wanted, as all great businesses do, to create, to contribute, and we dared to say so aloud. When you make something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.”

Lesson: Seek a CALLING

“I’d like to share the experience, the ups and downs, so that some young man or woman, somewhere, going through the same trials and ordeals, might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on. It’s all the same drive. The same dream. It would be nice to help them avoid the typical discouragements. I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I’d tell men and women in their twenties not to settle for a job or even a career.

Seek a calling.

Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt. I’d like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bulls-eye on their backs. The better they get, the bigger the bulls-eye. It’s not one man’s opinion, it’s a law of nature.”

Lesson: Get Lucky and GRATEFUL

“Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God. Put it this way. The harder you work, the better your Tao.

…We’re also finishing construction on a new athletic facility, which we plan to dedicate to our mothers, Dot and Lota. On a plaque next to the entrance will go an inscription:

Because mothers are our first coaches.

I always feel a thrill, a shot of adrenalin, when I drive through the intersection of the campus’s two main streets, each named after a Nike Founding Father. All day, every day, the security guard at the front gate gives visitors the same directions. What you wanna do is take Bowerman Drive all the way up to Del Hayes Way . . . I also take great pleasure in strolling past the oasis at the center of campus, the Nisho Iwai Japanese Gardens. In one sense our campus is a topographical map of Nike’s history and growth; in another it’s a diorama of my life. In yet another sense, it’s a living, breathing expression of that vital human emotion, maybe the most vital of all, after love: Gratitude.”

That’s the Quantum Book Review of Shoe Dog by Phil Knight.

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You can download the above guide in .pdf by clicking HERE.

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