10 ways to get realtors to pay you $5,000 a month, how to create educational marketing and rent it out for residual income.

When you understand how to create educational marketing and “Compliance Curve” material then you can RENT out and license those assets and create residual income.  Here are 10 ways to get realtors to you $5,000 – $10,000 a month.

First of all, THANK YOU again for making this channel the number one channel for Indiana real estate on YouTube according google analytics and SocialBlade info for BigReia.com.

This is a quick video I made about  a Hero’s experiment…

10 ways to get realtors to pay you $5,000 a month, how to create educational marketing and rent it out for residual and passive income.

Azam here with BigReia.com, where we are obsessed with how to build a business in real estate that makes you 5 grand a week for the rest of your life with no money credit no loans and in less than 20 hours a week go there now – do it now, here are three questions for you:

You can download the 5k/month Passive Income from Realtors Guide FREE here.

Here are 10 ways to get a realtor to pay you $5,000 a month:

1.) Rent Testimonials and the Propaganda Package and Credibility Kit

You will quickly learn that pretty much NOBODY understands compliance, trust building or how to use DRIP campaigns correctly.  Doing this for realtors and others is an easy way to create 5-10k/mo residuals every month.  This is one of my favs from this list.

2.) Make offers FOR me, introduce people to my Compliance Curve

Any and every realtor, broker, propery manager, investor, loan officer, appraiser, contractor, etc. should know EXACTLY what kind of properties you want and they should be able to masterfully make offers or at least introduce you.  For years my people say the following:

“My good friend Anna may be able to help, you’re going to love her she has two special needs kids and started a group that teaches people with learning disabilities, physical handicaps and other special needs how to become real estate investors… if you want I can see if she can help…?”

3.) Leverage transactions with your OWN brokerage

Once you have transactions and deals you now have income and you can leverage that to do and acquire bigger deals.  We will explain this in detail and you’ll see how the same process works with medical groups as well.

4.) Host a “night with the author” for lead gen

You should ALL be authors and instead of doing a “seminar” you can do “Night with the author” and the book title would be your lead generator.  Sometimes I use the same book but pick a different chapter for example the author of: “Five ways to get out of foreclosure” or “How to sell your house for 10% more than it is worth” or for private money “How to become a bank and safely lend your extra money for super high interest rates”, etc. these are all from the same book but different chapter titles help me see what topic people are most hungry for.

5.) Replace business income with RE assets

Once we have deals or ANY passive income my goal is to trade that income and money for EQUITY – a great way to do this is allow the business to claim it and trade them for equity.

6.) L/A Model and applying to acquiring

The L/A Model is the first one that I ever did and still to this day I think it is the easiest way to make $30,000 a month every month forever.

7.) MFM from and with other Providers

If you don’t have the best policies and checklist to execute then you need to find/build one.  This gives you a great chance to build better relationships with others in that market and industry and those connections alone multiply your opportunities.

8.) Licensing to coworkers and broker

Any piece of brilliance that is producing can create 10x, 20x, 30x or more the ROI if you just scale it with a basic license agreement.  This is a simple way to multiply the execution and if you build the 77s and other Provider dialog correctly then you already have the labratories for experiments.

9.) Group training/speaking package

I NEVER thought I could or would get paid $5,000 to speak to a group let alone several times that.  When I learned about leveraging compliance and one-to-many communication it changed my life.  Right now the easy way to look at it is that instead of just working with ONE person at a time you work with a group.

10.) Build their Compliance Curve

I get these opportunities every day and I’m too swamped to do them but many of Heroes are doing this and it is a fun, easy way to make 5-10k/month by helping realtors and others build their Compliance Assets.  Get good at this and you can create as much business and passive income as you want.

You can download the 5k/month Passive Income from Realtors Guide FREE here.

What does the invention for the US Air Force have to do with elevator music?

Lesson for All Real Estate Investors:
What does the invention for the US Air Force have to do with elevator music?

At what age can we tell if a child is headed for prison versus being the top 1% of income earners in the United States?

The seller dropped their price by over 100k when I showed them my ________?

I made 90k in 90 days from FSBOs by sending this email, you can copy and paste _____?

My realtor will make me 100k this year and every year from now on – after I threatened him with ______?

Well by the end of today’s class you are going to know the answer to all that and a LOT more…

You can take just THIS class and build a business that makes you 30k/mo or you can take from this as a  series of steps and unmatched brilliance that applies to others but not yourself…

Opportunity wears different clothes to different eyes.

The better trained you the more you can recognize opportunity in all it’s disguises. 

Speaking of which for Halloween I dressed up like a forest and had a bunch of numbers written on me that weren’t divisible… 

What was I?

I was Amazon Prime.

(crickets)

Today we’ll start the ganster known as George Squier, he was a genius…

He was heavily involved in the United States Army, but his real passion was inventing technology.  Although the Army had tried to get into aviation for years, they had embarrassing and costly failures, but Squier had been working with some people and he convinced the Army to invest once again in a new idea and try to master the art combat in the air. 

They agreed, and that’s how the Army bought their first airplanes from the people Squier had been working with; the Wright Brothers.   George worked so closely with them that he was actually one of the first ever passengers on an airplane. 

So it was George who got the US Military their first airplanes.

He started a revolution and Squier is considered one of the fathers to the “Age of Aviation”.  Eventually he became a Major General, and was the key player in creating something called the Aeronautical Division (U.S. Signal Corps) and that eventually became the U.S. Air Force.

So on top of practically inventing the Air Force…

George was also obsessed with electricity, and radio and telephone and wires and all that kind of stuff.  He was constantly testing new ways of communication and transmitting information.  In the early 1900s he developed a way to send several signals over a single wire or other method.

This process is now now called multiplexing.

Today it is used in everything from NASA rovers and satellite TV to powering the internet, this is how it was possible to make multiple telephone calls over single wire.  This idea that has shaped our world, and Squier is considered the inventor of it.

Even at the time, way back in 1911, he actually called it “wired wireless”.

Back then he actually used that term – “wired wireless” – which reminds of something else…

I always recommend knowing the history of stuff especially things like dialog, influence and compliance.  So there’s an old letter from a British Admiral sent to Winston Churchill and this was around the same time of Squier back in 1917.

There is a specific line printed at the end of the letter, there are three letters…

OMG.

Then in parenthesis the admiral explains to Churchill what it stands for and what it means:

“Oh My God.”

This is the first known use of “OMG”…

Way back in 1917, that’s crazypants right? 

Okay so back to George…

From what we’ve already covered, there’s already a lot to learn from George.  From a business perspective, here’s why you and I are talking about him today – he had some business sense. 

George was an entrepreneur…

So he started a business that offered a service to people:

For $2/month they could get special radio programs sent directly into their homes or business. 

The $2 would come directly off their utilities bill so it was easy to buy (that Ease of Transaction) and that ease of purchase is a lesson all it’s own.  At the time this idea was criticized and seen as useless.

The idea of people paying to get signals broadcast into their homes was unheard of, why pay for somethign that is free?  Later this very same idea would be used by cable broadcast and T.V. companies to start the television revolution.

George was a pioneer in this pay to get signals direct-to-your-home-or-business movement.

This was when radio technology was advancing, so people could get radio for free and it sponsored with advertising.  This way the stations didn’t have to charge the consumers for radio.

Why pay for free radio? 

That was General George’s problem and it is why even with all his brilliance… his company was failing.

He was trying to sell something that people could get for free. 

At least that was the perception. 

This was a huge problem and George realized that if he didn’t fix it he was going to be out of business.

So then he did something that changed everything for his company…

Targeting and Dialog.

George went back to those same companies and instead of trying to sell radio programming, he showed them studies (studies that he was responsible for) that illustrated the difference that music made in employee productivity. 

This is how he educated the companies on the financial benefits of music and having special radio signals sent to their workspace.  It took the “purchase” from a cost to an investment.  The companies now had an ROI to consider.

This added an entirely new dimension to transaction.

You probably recognize this strategy, it’s a small part of something we call Creating the Standard and it’s brilliantly effective.  Think about what George did – he created a new standard for his clients to use when evaluating his product.

George built a Nobody Mountain.

Create an Educational Process.

By educating the clients about the financial benefits there was a new variable to consider instead of just price.  Then he specialized in educating people about these benefits, so he not only taught people about the existence of this benefits but he was also the expert in providing them.

George could then explain all the work and research that went into what combinations of programming worked best.  Everything from the what kinds of music, at what volume levels, and at what intervals and times during the day would work best…

You see the power here?

You want to give people the ruler to measure you with…

Then they’ll use that same ruler to measure others with.

When you really understand this concepts, it changes everything you do.  From the way you describe your company and what it does for people, to every conversation that you ever with clients and even down to the way you talk to yourself about your business and life goals.

Like I said I don’t have time to go very deep with this right now, but this is the secret to destroying competition, making your prices irrelevant and creating dozens of new markets and each one of them can double…

… triple or better your business.

This is one way that if you just change what you’re saying – just change the words coming out of your mouth – you can start making several times as much money and elsewhere at BigReia.com we’ve shown you many examples of some of our Heroes who have done this overnight.

Making two or three or five times as much in less than 24 hours just by changing what they’re saying.

Brilliant.

I know how that may sound, but are just a few examples:

Our personal cook, a chef who came to your house and cooked your family meals.  Beforehand he was just another cook (something you never want to be by the way, just another BLANK, if that’s you then you’re about to become just another statistic) so his typical conversation would be somebody calling him and asking:

“So what are your prices?”

You may recognize that question right?

When you hear that question then you know what the person that you are talking to is using PRICE as the standard to compare you to others with.  And unless you change that you will always be competing, on some level, on price.

You NEVER want to compete on price.

So he took a second and looked at who his best clients were and they were people in the suburbs where both parents were working and they had young children.  That’s one of the first steps by the way; always find out who your best people are. 

Those were his – working parents in the suburbs with young kids who didn’t have the time or desire to cook.  So based on that we do have some idea of what’s important to them, right?  Think for a second about what kind of standards he should be educating his people on using…

I really want you to think about this for a second…

… aside from PRICE what standard SHOULD a parent like this be using…

Okay, so I’m sure you thought of some brilliant, or at least you definitely would if you were better trained.  This is a skill, it is not talent.  Think about that in home cook for a second, while I change the subject…

In the United States we have among the highest if not the highest percentage of our population in prison.  One of the most famously bad and violent prisons in America is a place called San Quentin in California, it houses some of the most dangerous criminals in the world.

Now what if I told you that one day the wardens from places like San Quentin and Rikers Island in NY (another hell hole known for stabbing, gang fights, murders, rapes, suicides, you name it, all that crazy stuff) spoke out and said that the idea that inmates are getting rehabilitated in prison is a myth.

Prisoner rehabilitatin is a myth?

Educate Your People to Make the Best Choice.

They said that in prison violent criminals become more attached to their gangs, more committed to doing even worse crimes and after years they leave prison with more rage and more muscle mass from spending hours everyday lifting weights. 

They are less repentant and even less regretful for the crimes they committed and they leave…

More determined to commit crimes.

These experts said that it is time we consider that for some of these people it is just too late, we need to look back at earlier in life and see where things went wrong. 

Imagine a series a studies done that looked for the source of violent and criminal behavior.  When do you think the first patterns develop?  When are the first signs that somebody is on the path to being a career criminal, in and out of jail for the rest of their lives?

When do we start to see the signs?

First they looked at young adults but the patterns were already there so they went to high school, then junior high and even elementary school but they already saw signs of the patterns.  So if you’re looking for the source of these patterns you have to start earlier than even elementary school.

As it turns out, the actual age that we see a difference is…

… when a child is just 3-5 years old and even just 1-3 years old.

In fact, when starting school the average child has a vocabulary of about 600-800 words BUT the average future violent criminal has a vocabulary of just 100-300 words.  So even then we see a difference.  Does this mean that unless your child knows 600 words he’s going to Rikers Island?

Of course not, but it IS a sign.

We can look at children at this age and even though they are just barely out of diapers, we can get a good idea of what path they are headed on.  So a future inmate has about 100-300 words, an average student has 600-800 words, what about kids who excel in school and later in life what are the signs at this age for them? 

Well if you are a future 1%-er…

Or even just a kid who will on average make at least $150k/year…

Their vocabulary at this age is about 2-3k words.

So an average kid is 600-800 words.

A future inmate is 300 words while a…

Future 1% or higher income earner know about 2,000 – 3,000 words.

So there is a difference and we see it very early in life.

Think about this for a second, it’s not like these kids are reading Shakespeare right?  At least not usually, so where does this vocabulary come from?  The number one factor in a child’s vocabulary is the amount of time they spend with their parents…

The number one place that a child spends time and learns from his parents is at…

The dinner table.

Interesting isn’t it?

And you see where we’re going with this right? 

When it comes to spending time with parents at the dinner table there are direct connections that we see when it comes to a child’s development – there is a direct impact on confidence, suicide rates, teen pregnancy and even IQ scores…

For a child’s development there is no replacement for time spent with parents…

Especially at a dinner table.

By the way these studies don’t just say time that a parent spends with a child, they specifically point to dinner table time.  Dinner table conversations are so important in part because they are usually the least interrupted interactions. 

So yes it is specifically dinner table time.

It doesn’t have to be just eating dinner either, just physically being at the actual dinner table has a value of it’s own.  Think about any serious family discussions, where do they usually happen?  They almost always happen in one specific place in a house.

One place more than any other in the entire house.

Almost EVERY serious discussion and most serious issues are always talked about at…

The dinner table.

When do kids spend the most uninterrupted time with their parents?

At the dinner table.

I learned the importance of the dinner table doing real estate because whenever I would talk to a seller about their home, income, signing an offer, foreclosure, listing their house, doing repairs, divorce, etc. all of those heavy conversations happened at the dinner table.

So again it is NOT just about eating at the dinner table.

It isn’t just eating dinner but just physically being at the dinner table, that in itself carries power and shows a difference later in life.  When it comes to actually eating dinner together, there is a direct connection between kids eating dinner with the parents and what they do later in life.

This can effect everything from drug use, to violent crimes to what kind of grades they get and income they achieve later – and it tells us how likely they will be to spend time with their kids. 

So there is a generational impact that stems from whether or not parents eat dinner with their kids.

This is NOT a side issue.  When we build companies one of the FIRST things we isolate is the transformation that the business provides for their people and how it is a generational ripple.  That helps a business develop their hook and screen leads better.

Your vibe attracts your tribe – defining your impact is like a Bat-signal for your best people.

Make sure that you have ONE sentence to explain your client’s transformation…

What Generational Impact and Transformation Does Your Business Provide?

In the case of the home cooked meals…

And this is just the tip and I’m not even getting into everything here but it’s well researched…

Which makes you wonder – why don’t parents eat dinner with their kids?

They don’t have time to cook, or they don’t know how to cook what their family likes.

That’s it.

Think about it…

You have to eat and it takes the same amount of time to eat no matter where you are, but the preparing, and shopping and cooking and testing and serving and cleaning of dishes…

That’s all that extra time that creates a barrier, right?

Do you see where I’m going with this? 

Then we get into what types of food are proven to increase brain function, NASA looked at their smartest rocket scientist and they determined there were unique similarities in their diets – a “Neuroplasticity Diet” – that helped their brain function.

Meaning there things they are eating that other people aren’t…

Don’t you want to know what that is, or really more to the point…

Don’t you want the person that feeds you and your family to know what those foods are? 

Don’t you want you and your family fed NASA brain food? 

What if I told you that after 30 days I could guarantee that you’ll see a difference in your performance and in the grades that your kids are getting. 

Then if we get into health and life expectancy there are even more differences…

… and health and life expectancy are really obvious things to talk about right?

I went into the other stuff because I want to make a point that when you are artistic and obsessed with what you do it is obvious in everything.  The effects of food and cooked meals can be much deeper than meets the eye. 

When it comes to the actual food that people eat and their health –

That is a huge issue to talk about.

I definitely don’t have time to get into all of the benefits here but here’s just an example –

Let’s say somebody calls you up and starts asking about pricing:

“How much do you charge for cooking meals?”

Then you would say:

“Sure, did you see the CDC findings… from Dr. Collins… “

“No, not really…”

“Well I worked with Dr. Collins he’s the director of cardiology at Florida State University and he was one of the head researchers at the CDC, the Center for Disease and Control…” 

Now we start talking about those results and studies…

See how that works?

Then we add something like:

“Well in the last food poisoning outbreaks or epidemics of the last 12 that were fatal, there was a study that looked at 1,000 personal food preparers and chefs to see how many of them knew what foods were contaminated and the results were really surprising…

… So I can try and send you the findings…”

Now how crazy are people going to be about getting that?

So you are seeing the difference here right? 

Imagine you are calling around and talking to cooks and asking for their prices and then you call THEM and you ask about her prices and she says:

“Sure, how familiar are you with the Honor Roll Dinners?”

Or…

“Yes, and you saw the San Quentin Prison study?”

Or…

“Yes, you’re calling about the CDC warnings for families with children?”

Now immediately what does everybody do?  They ask about it right?

If you are looking for a personal cook then don’t you NEED to know about CDC warnings?  This is called “Redirect” and now the entire conversation is changed from talking about price to making a more informed decision.

The better you do this, the less important price becomes and the more power you have.

This is how you create price inelasticity for your business.

With her chef business she went from barely making enough to pay her bills and having to work part time as a receptionist to make ends meet – then in less than 45 days…

… she was making over $40k/month.

That’s the power of Creating the Standard the improving dialog…

Build Your Nobody Mountain.

Here’s a lesson that changed my life when I learned it:

What you have to say, is only as good as you are at saying it.

No matter how powerful, your message is only as good as you are at explaining it.

To keep it simple here is a simple three step process you can start with:

STEP ONE: Develop a Standard Other Than Price.

This is a measure that people should use evaluate their next purchase of X, give your people the RULER that they should be using to measure yourself and others with.

STEP TWO: Create An Educational Process.

They keyword here is “educational”, you need a process that explains these benefits and risks and make sure you give it a name like “Five Questions to Ask a Realtor Before Listing Your House.”

STEP THREE: Rehearse Delivery and Dialog.

The end result is that when somebody goes through this process with you they are an educated consumer, and informed consumer is a powerful thing and you want to be responsible for it.

This is how start explaining and introducing people to your Compliance Curve.

It always comes down to dialog, the words that you use… 

Another example was a Hero who worked at a clothing store and found their best clients were professionals.  So what should they educate their people about?  What do you think?

They let their clients know about the correlation between clothing and how it affected salaries. 

For example, we worked with a clothing store and they used to be just like everybody else, always chasing sales and doing discounts and sales in order to bribe people to come in and buy stuff, etc.

They were able to change all that and startd teaching their clients all about how clothing preferences related to income and salaries.  They had a special class with examples from TV, US presidential elections, celebrity A-listers, etc.

OFor more on the exact marketing you can copy and paste about clothing check out this Elevator on how to make $30k/month by writing better ads. 

Another Hero was a real estate investor and he used to get sellers saying things to him like:

“Just go out and make an offer.”

When you hear something like that then you know that unless you do something you are going to be a victim – and from now a voluntary victim – of being what we call a “Price Bitch” or a “Price Whore”.

Every time somebody calls up they will be pushing you around like a pimp would a working girl, each time backhanding you with PRICE…

… BUT you can change all that.

In this case he got better trained he introduced a few nuggets into that conversation:

“Well how closely have you followed Detective MATH’s investigations… well they are in charge of consumer fraud and we looked at the biggest scams being run on sellers because sometimes it takes years for a seller to even know they are a victim of a scam and then years after that to resolve the situation if it gets fixed so it’s important that you pick the right folks to work with…

… we came up with a list of questions that you want to make sure you ask any real estate investor or agent…”

See how that works?

That’s how you go from from deal hunting and losing deals left and right to doing over 60k/month.  You also remember our Hero who was a receptionist and started using some of our stuff at the real estate broker she worked at and then she got paid from all the extra business she generated…

… and she went from making $700/week to over $11,000 a month.

That is from 700/mo to over 11k/month just by changing your words…

Check out Warren Buffet on the number one skill to improve.

That’s the power of DIALOG and COMPLIANCE.

You don’t need to do social media stuff, podcast, do pay-per-click, foreclosure marketing, sending postcards, mailing fake handwritten letters, go to REIA meetings, join wholesaling facebook groups, fix your credit so you can refinance at better rates… OR ANY OF THAT…

What do you REALLY need?

Get good at your DIALOG – just learn to use the phone the way we do.

That one thing will fix everything in your business.

Remember:
If you are good enough at talking people into doing stuff, you never need to learn to do anything.

Here’s Warren Buffet on communication…

LEARN BETTER DIALOG AND COMPLIANCE DIALOG.

And we’ve had plenty folks who’ve built companies from nothing, just by picking up the phone and throwing together a company in a single afternoon.  You don’t even have to have a company, you may remember Heroes who did this to START their company…

In his case he called people out of the phonebook.

Then, based on what he did in those four days, he made over 10k/month for over a year.

Alright I’m getting way off track – back to this stuff…. 

So here’s another example…

When I worked doing the Wall Street stuff, here’s one of the biggest secrets to how our group was the number one floor group in the world every year.  They were flooring the competition so much that even the guys at the SEC didn’t believe how bad our team was beating everybody.

Now as you know it is NOT like me to talk about myself or my own examples so this wasn’t just me it was the team that I worked with and it was after I first got hired by Turner and he changed my life.  So here’s what we did…

How to deal with price?

People would often call and ask about fees and prices or what their minimum to invest was, etc.  You see what they were doing right?  Price Whoring.  That’s the standard that they using to compare people with, they were price shopping and if you accept that you will always be a price whore…

If you accept that then you’ll always be inches from going out of business.

So we did a little research the number one reason people were investing was to have college money for their kids.  Pretty much everybody wants their kid to go to the ideal schools, so when somebody would call us and ask about our pricing structures we would reply with:

“Sure, have you seen the Deans of Admissions portfolio study?”

Everybody: 

“No, what’s that?”

“Well I sat down and interviewed the Dean of Admissions at Harvard, Yale, Princeton and we researched the investment habits of the best prepared parents…”

Now ask yourself what parent wouldn’t want to know about this, right?

Don’t you want to know what the Harvard thinks is the best way to invest your money for you kids education? 

Of course you do, so we would overnight this package to them and included was a study we did with the Attorney Generals office about the biggest frauds against investors and it had a series of question that you should ask before picking your financial expert…

Help them screen people (your competitors) better.

So a lot of times people wanted to give us money right then and there but we let them know that as a policy we recommend interviewing at least 3-5 professionals HAHA.  So imagine what happens when they call up some broker or some banker and ask them about their “Deans of Admission Recommended Portfolio Studies”…

HA – they always came running back – I LOVE it…

And you know around that time I met one of my first clients was a pool table store –

By the way the biggest secret to running your company like this and having INSANE compliance with each and every person that you talk to – is getting properly trained.  This is the missing ingredient in so many companies.

To solve this problem I give away more than enough FREE stuff for people to get started and every week we get flooded with success stories of people that get results just using my free stuff.  So please take this seriously and don’t discount the FREE material and training here at BigReia.com just because it is free.

Now if you really want to get things going…

You should look at applying and becoming a Builder because I will work with you one on one to master this skill.  I know people always ask me about that –

“Really Azam YOU yourself sit down and work with each person YOURSELF really?”

I can tell you YES and I promise you this because if I agree to work with somebody then I WORK WITH THEM MYSELF. 

I sit down with you and walk you through every step starting from zero, exactly what to say exactly what cadence and tone to use exactly how to talk, what words to use and who to talk to you.  I’ll show you exactly how to build your empire starting from zero.

Think about this we’ve only been here for like what 20 minutes?  This is just the tip of iceburg, and when you know what you’re doing you’ll gain compliance like a Terminator, you’ll never wonder what the next step is or worry about feeling stupid or not know what to say or do next to get your company moving.

You’ll finally know what to focus your time, effort and ALL your energy on.

It is all about getting properly trained – I’ll show what I mean –

Let’s go back and look at just a FEW of the things that we covered earlier…

But this time let’s look at the rules behind them:

Let’s say somebody calls you up and asks about your prices for making home cooked meals.  Then instead of saying a NUMBER you reply with:

“Sure, and you’re calling about the CDC warning?”

(keep in mind this was back when people used to trust the CDC)

Or…

“Great, you saw the interview?  Or you heard the interview on WRZX?”

This doesn’t have to be the cook either, let’s you’re being price whored on real estate and you say:

“Yes I can help with that, and you’ve gone through the Cook county real estate crime update?”

This is called a REDIRECT remember… why?

Because what happens to the conversation?

It is started with one agenda in mind but you immediately REDIRECT to another area.  You start a redirect by giving approval, notice the words I use at the start of each sentence –

“Great”, “Yes”, “Sure”, or “Yeah, I can help with that…”

Always respond positively and give your approval.

Second, you rely one of the most dependable and reliable human emotions, an emotion that is a seed that drives everything from the greatest artists in the world to the worst human beings to ever walk the earth – it all starts with one thing: curiosity.

Curiosity begets fascination, and fascination is the mother of obsession.

So we start with curiosity, that’s why when you talk about NASA brain food, the real estate fraud stats, or San Quinton Honor Roll correlations…

… what are you doing?

Invoking curiosity.

EVERYBODY wants to know more.

They forget what they were just talking about and like a junior high kid with ADD they switch focus and want to know more about what YOU WANT TO talk about.  Curiosity leads to compliance.  You want to do this as soon as possible in any dialog –

Create curiosity.

It changes the tone and direction of a conversation and gain compliance in seconds.

So those are a few things when it comes to a redirect –

Now let’s look at something else that we touched on.  When I mention a detective, or a head researcher from the CDC or a billionaire – whenever I do that I am introducing an authority figure.  The fastest way to get authority is to introduce an authority and show that they approve of you.

Authority = Approval.

Armed with authority, whatever you are about to say has more weight.  By using an authorty figure it also seems like THEY are saying it.  This is what we call an Authority Weight and it is when you add more significance to a point and it’s value is underlined by the perceived expertise of the source.

BUT you take to another level when you are working directly with an authority.

This positions you as an authority. 

That is called “Implicit Authority”.

By working closely with an authority you gain authoritative positioning for yourself.  You can create immediate authority just by attaching yourself to authority.  When you work with authority you become an authority yourself. 

Here are some basic parts of this and you want to do this right or it won’t work…

… or you can sound like an idiot or it can even backfire and make you look worse.

So here’s a few things to keep in mind to pull this off…

First ASK don’t mention but ASK about the authority, you say something like:

“You know about Detective Shaw with the real estate crimes unit?”

You will often hear a NO and that’s okay because it’s not likely they are familiar with it but what you are really doing is framing how important what you’re about to say is – and what else are you invoking?

CURIOSITY too, right?

Because they want to know where you’re going, so first establish a third party authority, you can do this with just a simple question like we covered.  Then you want to mention how much work they went through something like:

“He spent 12 years investigating…”

Then you link yourself to them:

“So he and I worked together for a consumer awareness project…”

There are so many other killer ways to work with this, you can start using a DISQAULIFIER as well. 

Add something like:

“And the detective and I came up with the top five questions any homeowner should ask their real estate agent, seller or contractor before they even think about working with anybody…” 

Ask yourself WHO ELSE will do this?  Any of your competitors? 

Of course not.  So what do all your clients all say when they hear this? 

“Give me those effing questions right?”

You are giving them the ruler, and then what happens next?

The people go out and use the ruler with other – so what happens when you are a personal cook and somebody calls you up asks you about NASA brain food, or San Quentin Honor Roll dinners, or if you’re a tailor or clothing store and people are asking you about neckties of Presidential candidates or the types of shoes that cancer survivors wear, or the colors that that make

Everybody wants to those EFFING questions, right? 

So that’s some of the basics of how a REDIRECT works, what else do we have – oh to  This is called a When I work with people one on one

If price is the ruler, you’re always be ruled by price…

(… see what I did there…)

You NEVER want to compete on price, unless you are the cheapest and that’s what you want to be known for.  Remember this is only if you are definitely the cheapest and you definitely want to be known for that because there are no points for being second cheapest. 

Most people in business compete on price by accident.

The average business owners will find themselves in a situation where the only standard they and others use is price.  It hurts when the ONLY measure that consumers are using to measure their purchase is the size of it.

You NEVER want to compete on price.

… unless you’re doing it on purpose.

Remember to move a demand curve you must change a variable other than price.  In fact, for all the academic folks out there, I’m going to make another special episode where I explain exactly how to create price inelasticity when you understand basic math, physics and geometry.

I’m doing this because as I’ve been invited to speak for universities I know that the ivy league folks like to break out business laws adn theory, so in the next episode I will show you scientifically how this works and the business foundation behind it.

Just know that competing on price is NOT EVER a good idea.

And now…

Back to George – Major General George Squeir.  So what kind of difference did his new approach make to his new business?  Well it not only changed his life and built an empire but he created an entirely new industry and change the face of communication…

That idea that George built his company has made billions and billions of dollars, and 100 years later in 2010 it had over 1,000 employees and was worth almost half a billion dollars…

When George explained the impact of radio on employees he was a pioneer but eventually everybody understood how powerful auditory stimulation could be and 100 years later his company still plays music for employees, over 100 million listeners every single day.

100 million people a day.

Before he died George changed the name of his company, he combined to words, one was his favorite companies Kodak and the other word was something that he was providing: Music.

And that’s how General George – the guy who practically invented the US Air Force – George Owen Squier invented elevator music and built his billion dollar empire…

Muzak.

Also called Elevator Music.

Crazy right?…

… the guy who basically invented the US Air Force also invented elevator music.

And finally remember  this…

If you aren’t doing something that erupts a volcano within you, then don’t bother.  Most people accept a living an insipid life, as distracted as they are desperate and choosing to dance to somebody else’s music.  Find the right chord for you, no matter what it takes, because when you get it right you can turn a single note into a symphony for the world. 

Do something that makes you scared of how much power you have. 

You should be scared of how much power have, do something scares you.

Thanks so much!  = )

– Azam and Indy Anna

Want more (brilliantly) EPIC posts of real estate investing and bidness badasssery...?

There is a great post and class on the 38 Ways to Buy Apartment Buildings Zero Down with Pet Policies, and here are some other helpful and EPIC posts... for starters as a real estate investor if you ever want to build a business that makes you 30 grand a month then you MUST do this...

Wanna Create Generational Passive Income Buying Real Estate and Small Businesses?

Here's a class on exactly how to make $30,000 in passive income as an out of state Indy landlord.  Exactly how many Indiana rental properties do you need to make 30 grand a month.  Anna can you help me invest in Indianapolis turnkey real estate investment properties?

There's also a great class Azam did on how anybody can retire in the next 1-2 years with $30,000 a month in passive income by buying and selling businesses zero down.  What about Micro Flipping?  We have a great class on how to start micro-flipping real estate zero down from your house and make $500/day, speed wholesaling 101.

There’s also another great class on how to buy apartment buildings zero down that you can check out as well.  This relates directly to growing income on rental properties.  Speaking of which make sure to check out our epic page on 14 ways to avoid tenants from hell.  Also we have a great post on how to make build a "six figure a month" real estate wholesaling business.

Also here is a post on how I did this and I flipped a house off Zillow for 30.  Also you can check out the post on five steps to flip a house right off Zillow for 40 grand.  You can also check out our other epic post on 57 ways to make money with vacant land.

Here’s another post on how a Hero flipped a house off Zillow and made 40k in a few weeks while he was learning to read.  Also you want to check our post on the EPIC $25 million letter and the copy writing lessons for real estate investors, you'll love it.  Also you can see how ONE letter is making me $9,000 a month.  Also you can check out the post on 101 FREE places to advertise your houses.

Also check out the "SA" class and your REAL chances of create social mobility and income ascension with your real estate business.  Brilliant stuff.  Also there is a great post on the ONLY way you'll ever make 30 grand a month as a real estate investor and/or business builder.  Another brilliant class with a free downloadable Investor Guide is about 19 Ways to Make $10,000 a Month by Helping Tired Landlords.

Plus make sure you check out Azam's post on how to hire a realtor that makes you $10,000 a month... while you sit back with your shoes kicked up on your desk and fingers folded behind your head.  Also there is a great post on how to make five grand a week from putting out signs.

Also we have some great posts on 30 ways to buy real estate with no money down.  That is a two part series so make sure to watch the second part on the 30 ways to buy real estate zero down and with no loans or credit.  I also get questions about our "Epic Flipping" and how to turn $1 into over $25,000 by flipping ordinary items for exponentially high ROI.

And don’t forget our EPIC page on 100 FREE ways to find motivated sellers, we are making the number one page in the world on FREE ways of finding motivated sellers.  Also check out how I find motivated sellers from code violation properties, and also how I make over $1,500 a week giving investors access to that list. 

Speaking of lists, for a list of the "Good People" and My Indy Anna Homeys - this is a FREE list of EVERY possible contact that you'll ever need to build a real estate business in the Indianapolis or the Midwest.

You can also get a LONG list of every contract, piece of paperwork and legal document that you'll EVER need for your real estate business all FREE to download.

Also perhaps the most important class Azam has done is on the "Frequency of Thought" and how to use the laws of quantum physics to rewire your brain, attract brilliance like a lightning rod and be the best version of yourself.  Check out this epic 3-hour class on Quantum Real Estate.

When I first go started I thought wouldn't it be great if somebody put together ONE list of every possible contact that I would ever need to build a passive income with Indiana real estate - or any Midwest real estate?  Well that's exaclty what I did with our “People Page” here it is:

A totally FREE list of every possible real estate professional contact you’ll ever need to do unlimited deals, start and scale your real estate business and create generational passive income with real estate anywhere Indiana or the Midwest.

Stay here at BigReia.com and you’ll become allergic to being an LC and addicted to improving the world and creating Income Ascension and Social Mobility for you and yours… 

Thanks so much!  = )

Make the Universe Smile.

~ Indy Anna
Love (at) BigReia.com
408-430-7417 (YES that's my actual Direct Line and I really do answer lol, so please text me first Thx!)