“===

Your content goes here.

We believe better relationships create a better world.

We’re building a movement around Asymmetricals — tiny actions that create massive outcomes — and JVs are the ultimate Asymmetrical.

We’re showing people how to use meaningful relationships to:

You are just a SINGLE relationship away from:

Turn their business into a mission,

Create generational wealth,

And reshape their family’s future forever.

Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.  Leftover jurassic prop – a living horror movie – 

It started with a giant apple.

At 17, I worked at the Indiana State Fair and met a farmer who grew vegetables the size of basketballs. When I asked how, he placed two apples on the table — one normal, one enormous.

“I grew them the same way,” he said. “95% of the process was identical.

It’s the last 5% that made the difference.”

That stuck with me.

I began calling those small, leveraged changes that create huge results:

Asymmetricals.

💥 Then life made it personal.

Years later, I became a special needs parent.

My son was nonverbal and facing expulsion from school. We were told he’d never communicate or thrive.

But we created a system called Thought Control — helping him regulate his emotions through high-frequency thought patterns.

It didn’t just work for him.

That same idea helped me quit smoking — after years of trying everything.

It helped others overcome addictions and emotional chaos too.

Each time, it wasn’t about doing more.

It was a tiny shift — a hidden lever — that changed everything.

🧱 Then I saw the bigger pattern.

Families like mine — especially special needs families — were drowning.

Medical bills.

School battles.

Sleepless nights.

And a terrifying question hanging over everything:

“What happens to my child when I’m gone?”

I couldn’t cure cancer or fix broken systems…

But I could help them build income.

So I built a method that let anyone — even a single parent working three jobs — acquire real estate and small businesses with no money, no credit, and no risk.

We called it asymmetrical income — wealth without the traditional weight.

And it worked.

Then it worked again.

Then again.

🔑 What made it all possible?

One introduction.

One JV partner. One deal. One person who opened a door.

I realized something:

The most valuable equity in the world isn’t in your bank account.

It’s in your relationships.

We started calling these key people:

Doublers — someone who could double your business or income.

And building those relationships through Joint Ventures became our obsession.

So now, this is the mission:

To help people — especially parents, underdogs, and forgotten communities — find their Asymmetrical.

To introduce them to people who could change their lives.

And to remind them:

You are one small lever away from a massive change.

 You were never meant to be average, that’s why it hurts when you act like it.

You always feel hollow when your soul knows your playing beneath your potential.

You prison of passivity.

They don’t put you in chains of steel, but of comfort.  They don’t shackle with you steel, they use comfort.

The dopamine deficiency.

The real you is buried under years of passivity and fake dopamine.

They keep you docile with dopamine.

Comfort will steal your life, if you let it.

Time doesn’t just move, it robs.

“We don’t even know what our cage looks like because we haven’t seen it from the outside.” – Gore Vidal

When you’re driven with purpose, you understand that you’re mission is more important than your mood.

This is your moment.

Let’s find your Asymmetrical.

Let’s pull your lever.

I’m a special needs parent and here’s how a giant apple changed my life.

I’m Azam Meo, and when I was a teenager working at the Indiana State Fair, I met a farmer who grew carrots the size of baseball bats and tomatoes that would barely fit in a kiddie pool.  One day, I asked him how he grew them so big.

He didn’t say a word.

Instead, he just placed two apples on the table. One was normal-sized. The other was the size of a basketball.

Then he said something that I never forgot:

“Believe it or not, I grew both of these the exact same way — 95% of the process was identical.”

It was the tiny 5% difference — the nutrients, the timing, the soil — that made one explode in size.

Tiny hinges open big doors, and very small inputs can create very large outputs.

That idea stuck with me.  Today we call those little inputs that drive big results:

“Asymmetricals“.

I started to see these hidden levers everywhere – in fitness, learning, and especially in wealth creation.

Years later, I became a special needs parent.

My son was having severe issues, constant meltdowns and facing removal from school.  I was told he would never communicate or thrive.  After spending endless hours, we developed a treatment based on “Thought Control” – helping him regulate his emotions through high-frequency thought patterns – called Elevators.

Not only did my son thrive, but he dominated.  His life changed, this TINY change was an Asymmetrical.

But it didn’t just work for him.

That same process of “Thought Control” is how I quit smoking, after more than a decade of failures, self doubt and teeth-gritting attempts.  I was able to quit instantly, in the snap of a finger.  I spent years ashamed of this shortcoming and then just like THAT –

A seemingly insurmountable demon was slayed in the blink of an eye. 

Now we’ve helped hundreds do the same to overcome addictions, not just painlessly but with joy.

That is how powerful and Asymmetrical can be and why I’m always on the hunt for them.

Other special needs families started asking for my help.  I didn’t expect much, or think it would apply to them, but to my shock we were able to recreate similar outcomes again and again.  It wasn’t just isolated incidents, we were able to “cure” many special needs kiddos of their perceived limiations.

I got so obsessed with this Asymmetrical that I actually became a special needs instructor.

We started doing more and more experiments to see how well we could recreate results and have these Heroes (we started calling the special needs kids that, but now it applies to all of our people) transform their conduct, grades and overall lives.

And I watched families – good, hard working families – watching their children suffer from handicaps, disorders and even terminal illness.  They were struggling to survive.  Their money, time and energy was spent wrestling with insurance, medical bills, late-night emergencies, and a constant fear that never left:

“How will my children be taken care of after I’m gone?”

This is a universal concern but more so with special need parents.  This was a sign for me because although I didn’t have a miracle cure for their child’s cancer, mental illness, handicap, degenerative disease or any other condition – I did know how to help people make more money.  I’d been doing that since I was a teenage.

I knew there was a way I could help them, and I took it as a personal mission of mine.

If I could help them with their financial worries, then that was one less battle they had to fight.  So I thought:

What’s the “Asymmetrical” solution here?

These families had a full plate.  They didn’t need busy work.  They didn’t need a miracle.  They needed breathing room – emotionally, spiritually, medically and especially financially.  They needed a way to create wealth that didn’t require more hours, more stress, or more loans.

They needed an Assymetrical.

The solution was NOT going to be another job.

These families needed a way to create immediate and long income wealth and it had to be with:

• No money

• No credit

• No banks

• No risk

• And no time-wasting learning curve

They needed something that created cash flow from DAY ONE, and could grow into generational passive income that will last for centuries.  This way it wouldn’t just take care of their immediate needs, but it would be a safety for their kids who may need support for the rest of their lives.

So we built models that would allow anyone – yes, even a parent working three jobs, was between doctor appointments and dogfights with their healthcare providers daily – to acquire high-cash-flow real estate and small businesses, zero down, with no loans or experience.

Suffice it to say…

It worked.

Buy real estate and small businesses (zero down) that produce six figures a year?

Yes, they were able to start from zero and exactly that.  Then we did it again, and again, and…

The world’s largest organization of special needs business owners and real estate investors.

Fast forward and today we have thousands of success stories around the world and now we’re building the world’s largest organization of special needs real estate investors and business owners.  Now we’ve reverse engineered the results into bite sized steps that will take anybody from zero to success in under 30 days.

So what’s the Asymmetrical?

It is helping businesses find their Asymmetrical.

Any business, charity, organization, company, school or anything else – is just one introduction away from a revolution that would change everything for them.  If you get good enough at doing that – just introducing people correctly – that skill alone is the only skill you need to learn.

How do you do that?  

Though Joint Ventures (JVs).

We call these high value introductions “Doublers”. 

Doubler = Somebody that could (at least) double your current business.

JVs = introduce local businesses to Doublers.

That’s it.  Simple enough right?

That is the core goal of this mission:

To introduce businesses, charities and other groups to high value people that will double (or more) their impact.

My good friend Joe Crump put together a 30 Day Challenge that will turn you into:

A Joint Venture Architect.

Because the real asymmetrical — the one no one talks about — is that the most valuable equity in the world isn’t in your bank account.  It’s in your relationships.

The most valuable equity = Relationship Equity.

===

A giant apple changed my life.

I was just a teenager working at the Indiana State Fair when I met a farmer who grew vegetables the size of small furniture. I asked him how he did it.

He didn’t say a word.

He just placed two apples on the table — one normal, one the size of a basketball — and said:

“95% of what I did to grow these was exactly the same. It’s the 5% that made all the difference.”

That was the first time I realized that tiny, hidden levers — what I call Asymmetricals — can create massive results.

That insight changed everything for me.

Years later, I became a special needs parent. My son was nearly expelled from school, until we developed a therapy called Thought Control — a system for using high-frequency thinking to regulate behavior and rebuild confidence. It saved him. It helped me quit smoking. It helped others do the same. Another Asymmetrical.

Later, I saw the same pattern with families I worked with — especially special needs families.

These were good people — overwhelmed, exhausted, buried in bills and bureaucracy. I couldn’t cure their child’s illness, but I could help them create income. Not just extra money — but real, sustainable, legacy income.

So I built systems. Zero-down. No credit. No loans. No fluff. Real estate and small business deals that produced passive income from day one.

That was their Asymmetrical — a way out that didn’t require more effort, just a smarter lever.

And I’m not the only one who’s lived this.

One of my oldest and dearest friends, Joe Crump, has built his entire life on Asymmetricals too.

He started as a film grip in Hollywood. Then one day, a coworker mentioned his house had gone up $75,000 in value. That offhand comment led Joe into real estate — and within three years, he had built a $17 million portfolio.

That’s Asymmetrical #1.

Then came the crash of 1991. Joe lost everything — homes, equipment, even his dignity. But in that collapse, he discovered a method for buying property with no money and no credit, something that would later help thousands.

That’s Asymmetrical #2.

And then Joe built automation systems that could generate deals passively and help his students succeed without burning out — including me and many of our partners.

That’s Asymmetrical #3.

We’ve both lived this truth:

Your next breakthrough isn’t some massive reinvention.
It’s one introduction, one insight, one asymmetrical away.

And that’s what we do here.
We help you find your Asymmetrical.
Then we help you build a system around it.

🎬 The Failed Screenwriter Turned Real Estate Revolutionary
Asymmetrical #1 – A Camera Grip + a Real Estate Tip = $17M Portfolio
Joe didn’t come from a real estate background. He was a grip on film sets — but one conversation about a house appreciating by $75K sparked a pivot that changed everything. That one moment was his “farmer’s apple.” Same effort, radically different outcome.

💥 The Market Crash That Created a Method
Asymmetrical #2 – The Collapse That Birthed a System
When the 1991 market crash hit, Joe lost everything. His empire vanished. But instead of quitting, he used his pain as pressure — and discovered a better way: no money, no credit investing. From the ashes of failure, he built a method that helps others avoid the same fall.

“It wasn’t just reinvention. It was asymmetric evolution.”

🤝 Mentorship + Automation = Thousands of Deals
Asymmetrical #3 – Teaching JVs to Thousands
Joe didn’t just recover — he scaled. He turned his methods into systems, mentored thousands, and created automation tools that democratized investing. His time was no longer the bottleneck. He found an asymmetrical that multiplied himself.

🎯 How to Integrate Joe’s Story Into Yours:
You’re already teaching that:

“Asymmetricals are small levers that create massive, generational results.”

Joe’s story is the proof.

Just like the farmer’s apples.

Just like Thought Control helped your son.

Just like quitting smoking without relapse.

Just like helping special needs families build passive income.

Just like JVs opening doors you didn’t know existed.

👉 Joe’s story becomes part of your origin evidence — a living case study in how asymmetric decisions reshape destinies.

🔧 Landing Page Integration – Section Draft:
💡 What Is an Asymmetrical?
It’s the small move that changes everything.
The overlooked lever that makes the impossible inevitable.

When Joe Crump lost $17 million in real estate during the crash, he didn’t quit — he changed the game.
No credit. No capital. No chances left.
He created the blueprint we still use today: deals that work from day one with zero down, zero risk, and infinite upside.

He’s not a guru. He’s proof.
Proof that your greatest failure can become your most leveraged asset — if you spot the Asymmetrical.

This is what we teach.
This is what we build.
This is how we’re helping thousands of families — including special needs parents — create legacy wealth without trading time or tears.

Ready to find your Asymmetrical?

===

In the new economy the ONLY way startups like you=== and me will survive is if/when we become trust brokers.

We don’t pitch, we partner.

Pitch, please – trust funded – joint custody

Joint Custody = getting ownership and equity.

Trust Fund = compliance assets.

===

Align:  Build your hook and Trust Fund.

Passive Income Workbook

Volunteer for a local group.

Get your first five testimonials.

Develop your own origin story.

Volunteer for your first local business.

How to write KILLER lead magnets and offers.

Day 3: Do your first interview.

How to use Ai LIVE on calls and in interviews to impress your targets with lead generating ideas.

Develop JV partners on the fly.

How to pick the best businesses to buy.

=

Accelerate: Now calibrate and continue.

How to use JVs to buy real estate zero down.

How to to use JVs to buy small businesses zero down.

How to get unlimited business leads coming to you everyday.

How to set up DRIP campaigns for FREE.

How to have a Beautiful Conversation.

How to write a lead generating book – in less than 24 hours.

How to use Ai to automatically find and screen deals.

Use Digital Labor and Ai agents to send, read and reply to emails and schedule interviews.

How to turn your business into a MISSION that attracts committed people.

How to make sure you make at least 5-10k on each deal.

===

Amplify: Now you’ve done 7-10 intros and time to get paid.

How to do real estate JVs?

How to close your first deal. 

Build your Newsletter Model

How to become a Newsletter Mechanic and help businesses build their Tunnel.

How to turn each interview into a testimonial.

How to come up with perfect questions to ask for each interview.

How to hire your team to get all part of these JVs done for you.

How to use JVs to save the world with causes you care about.

Exactly what do say when people ask what you do.

What to do next.

Column

Trademarked Process

JV Checklist:
Testimonials
Trademarked Process
Volunteerism
Column
Newsletter
Speaking
College
TedEx talk
Media mentions
Consumer Guide: 10 questions to ask a BLANK
One page Mission/Manifest

I have a defined HOOK:

Expertise/Experience (Education and Evidence)

I have a Consumer Guide with the top 10 questions a lead should ask when selecting a professional like myself.

I have a tested lead magnet that produces high quality leads and is ready to deploy to new JV audiences.

I have a choreographed drip campaigns for JV partners and leads.

Authority (Awards and Associations)

I have authored a book that generates leads, converts leads and builds trust while establishing me as an authority.

I have named and “Trademarked” the process/es to deliver my unique outcomes.

I have awards and am associated and endorsed by recognized authority figures.

I’m using media mentions.

Trust (Titles and Testimonials)

I have a defined HOOK:
I help (target market) go from (painful state) to (OUTCOME/transformation) without (RISK/PAIN).

I have testimonials that confirm my hook with proven outcomes.

I’m volunteering for at least one a hour a week for a cause I care about, and I invite all new contacts to join me.

I have a weekly newsletter that tracks opens, leads and transactions.

I’m using the MAACI Framework

Lead magnet

DRIP

I have a one page Mission Manifesto that explains my origin story, my mission and how my team is improving the world with our work.

I have a weekly newsletter 

Testimonials.

By the time you are done with the 30 Days:

You’ll have automated contacting and screening of JV partners.

Successful interviews.

Trust Fund – PP with testimonials

5-7 JV intros

Passive Income Thermometer

How 

Most people don’t know that you can buy and sell a house in less than an hour.  Every real estate investor should know the basics of double closings and simultaneous closings even if you never do one.  Today we’ll talk about all the basics of double closings, when to do them, real life example and how to double close legally whilst staying out of trouble and taking care of your people.

Chapter One: What is a Joint Venture 

Have you ever wondered why a movie theater sells a candy for $25?  Add some popcorn and it could be double that, and if you’re bringing the family and everybody is thirsty then you basically need to get pre-approved. Why?

That is because the movie theater doesn’t make its money on the movies, it makes its money on the food and drinks.

This is a perfect example of a joint venture.

The movie studio who made the movie is partnering with the movie theater who will show the movie.  These are two different businesses who are working together (“joint”) on a project (“venture”) that will hopefully benefit them both.

A gas station doesn’t make its money on the gas, but on the food and drinks.  A grocery store doesn’t make nearly as much money from the big brand products as it does from its own generic versions and its own bakery and deli but it keeps using the big name products to attract people into the store.

Joint ventures are all around you, every day.

Every time you walk into a Wal-Mart, Target or any shop online – or even just getting online period – you are seeing joint ventures at work, all around you, every day.  You’ve probably just never noticed but once you start looking for them, you’ll see these principles at work everywhere.

That’s the first step to start to profiting from joint ventures: noticing them.

Once you notice joint ventures, you want to identify the necessary parts to be able to pull of a successful deal.  For purposes there are three ingredients:

• Company A
• Company B
• A product/service that one can introduce to their clients for a profit

As you’ll see later, there are more ingredients that we can add, but at a minimum you’ll need the above three ingredients for a successful joint venture.  Once you understand these basics and you’ll have endless opportunities at your fingertips and you’ll be able to do as many deals as you’ll ever want.

What is a joint venture?

Two or more groups (usually businesses) working together to introduce consumers to a helpful product/service.

This is the framework that we will build upon, so for right now that is all you need to know and leave this chapter with.  With this knowledge you already know more than most and next we’ll talk about how to weaponize this for best results.

This book will teach you all the fundamentals you need to start from zero and build an entire six, seven figure or more business all by using joint ventures.  We’ll start with the basics and build up to the most advanced concepts that even veterans don’t know.  By the time you’re done here you’ll be a deal making machine who can dictate your income at will.  You’ll be able to write own checks for any amount that you like.

Main Takeaway from Chapter One:

What is a joint venture?

Two or more groups (usually businesses) working together to introduce consumers to a helpful product/service.

 Chapter Two: How To Do Joint Ventures Correctly and Avoid The Three Mistakes That Kill Deals.

Joint ventures are an amazing way to make money, but there are some pitfalls to look out for because they can sink your deals like a torpedo.  The biggest reason so many people fall victim to these mistakes is that they don’t know about them so they would only avoid them by accident.  In this chapter you’ll know the worst mistakes to avoid and this will give a you a superpower against the (cue Bane voice) uninitiated.

Here’s what you need for a good JV, whenever I see deals fail it is because they missed one or all of the following:

• A Strong Audience
• A Strong Offer For Them
• A Strong Follow Up On Opportunities

Those aren’t really mistakes, are they?  Here’s another way to look at, JVs fail because:

• A Weak Audience
• A Weak Offer For Them
• A Weak Follow Up On Opportunities

Partner A, for example, has the product or service, we’ll say he is a roofer.  So A goes to Partner B, a realtor, with the idea that B will introduce A’s roofing services to B’s clients.  In exchange B will make money for each transaction.

B lets her real estate clients know about A’s wonderful roofing services, A gets business and pays B a portion of the profits.  B makes $5,000, for barely doing any work.

Easy enough, so what could go wrong?  Well, three things.

First, the “Audience”.  This means that B needs to have an attentive, hungry crowd of people that she can access and communicate with.  In the short term, a good audience is the most important ingredient.

Second, the “Offer”.  A must have something good to say beyond “I do roofing”.  Without a good, compelling offer that transfers obvious value to A’s audience the deal is more likely to fail.  A bad offer can still convert to a good audience, which is why the audience is most important, but you never want to take advantage of your partners like that.  You want to make sure everybody has a good audience AND a good offer.

Third, the “Follow Up”.  This is how well you follow up with the leads to convert them better, how well you make sure the new clients are taken care of and how well the JV partners benefitted from the deal.  This is also how well you improve each of these areas for the next round.  In the long term and overall, the follow up is the most important ingredient because when done correctly it will fix both the audience and the other offer as well as everything else.

In the coming chapters we will discuss each of these ingredients in more detail so that you can make sure every deal is a winner.

Main Takeaway from Chapter Two:

The important ingredients for a successful JV:

• A Strong Audience
• A Strong Offer
• A Strong Follow Up

A good follow up system will fix everything.

Chapter Three: The Three Kinds of Joint Ventures

Nearly all JVs that you’ll ever do, will fall into one of three categories.  Intelligence is based on the ability to categorize so after you learn this it will be much easier to classify opportunities and do more deals, faster.  This will also help you scale and maximize your leverage on each deal.  Whether you’re starting from zero or an experienced specialist you can use these basics to grow your JV business.

The three kinds of JVs:

1.) Mirror JVs
2.) Domino JVs
3.) Matchmaker JVs

Pretty much every JV that you’ll ever do will fall into one of these categories so mastery of the joint venture begins with a good understaning of each.  Don’t worry they are very simple to understand, especially when you see examples of our students and clients are doing them every day.

1.) Mirror JVs.  (One-to-One)

A Mirrored JV, also called a “Reciprocal”, is the classic “I promote you to my people, you promote me to your people” model.  Group A promotes Group B’s offer to Group A’s audience, and Group B returns the favor by promoting Group A’s offer to Group B’s audience.

These are reciprocal partnerships where both parties share access to their audience list, run webinars for each other and/or trade an email or some other marketing campaign.  They’re simple, fast, easy to understand and often the easiest to set up, especially between peers of similar size or audience.

Use Case Example:
You and another business owner serve the same audience in non-competing ways — maybe a personal trainer and a nutritionist. You promote each other to your respective lists and both get new clients overnight, no risk and you only pay after you get new clients.

Beware:
Asymmetry can be a problem.  If one partner has a much bigger audience, more credibility or better relationships, the “Mirror” becomes distorted, uneven and unfair and it is good way to brew resentment or even get blown off ahead of time.  Structure these carefully so it is always a Win-Win.

2.)  Domino JVs  (One-to-Many)

These are also caled Orbit JVs or Hub and Spoke JVs or Radial JVs, no matter what it is called the idea is always the same.  This is where your business becomes a gravitational force. Instead of a one-to-one trade, you become the hub — and dozens (or hundreds) of partners orbit around you.  We call these Domino JVs because one well placed deal can create a cascading effect of new partnerships and revenue.

So Partner A works with Partner B, Partner C, Partner D and so on.

Use Case Example:
A real estate investor with a lead magnet for sellers builds JV partnerships with every contractor, divorce attorney, and estate planner in town.  Those JV partners are given effective, lead generating and converting material from the investor and they are paid well for providing the investor business.

Or a book author gets featured by 30 different podcast hosts, all sending traffic to a free training, this is why we help our people write so many books as every business owner should have a good lead generating book.  

We’ve had many Heroes set these kinds of JVs up and create a solid passive income.  All you need is one business with a good offer and you can connect them to multipleJV partners and then cycle back through them every quarter, every six months or every year for example.  This is a great way to create evergreen leads, business and income for you and your clients. 

This is how you scale your compliance and authority.

When you have an offer that converts well, a clear lead magnet, and strong authority and compliance assets like a book, a show and testimonials then you are in the driver’s seat.  With these JVs in place, you can recruit partners at scale and position yourself as a go-to expert to multiple audiences.

Later we will talk about having “A Beautiful Conversation” with all of your people, this is the single most important skill that I know to build your business.  This is how to build trust, introduce high frequency ideas that stir people’s blood and move people to action to impact and improve the world. 

The Domino JVs are the snowball model of business growth because they allow you to have one great, “Beautiful”, conversation and scale it to you are paid for the rest of your live from one interaction.

3.)  Brokered JVs (Matchmaking)

This is where you make money by being the connector.  You don’t need a product, service, a business, an audience or even a website.  You find any business or group, Parnter A, who needs leads, and you connect them with Partner B who already has an audience.  Then you introduce them.  First, you do it for free, then as you get better you get paid. 

This is perfect for beginners or those building “Money Now” models and who want fast cash flow immediately.  Think of yourself as a celebrity matchmaker, but instead of finding your clients the perfect dating partner you are helping them find the perfect JV partner. 

You will bring two parties together and earn a finder’s fee or ongoing revenue share.

Use Case Example:
Let’s say you are starting from absolute zero, so you get in touch with real estate investors and help them connect with local businesses and charities so they can promote a “I’ll pay cash for your house or any vampire vacancy in your neighborhood” to their audience.

We’ve had many Heroes who are able to pay their JV partners a full time income, sometimes a six figure income, from promoting a real estate investor promo to their audience a few times a year.  Check out our full online class for more details.  This is a “Blue Ocean” as the executive crowds call it because we invented this approach and NOBODY in real estate is doing it.

Main Takeaway from Chapter Three:

There are three main JV Models:

1.) Mirrored: one-to-one

2.) Domino: one-to-many

3.) Matchmaker: do a Mirror or Domino JV for somebody else.

Chapter Four: How to Make Money With Joint Ventures.

When it comes to joint ventures, there are three main ways that you will make money.  Many people get so lost in unnecessary complications that they never see a clear path to profit.  If you want JVs to succeed you need to be able to clearly communicate the profits to all of your partners.  This will also help you get clear on how to make serious money setting up your JVs.

To make this real simple…

There are three main ways to make money with JVs:

1.) Cash

2.) Equity

3.) Trade

Let’s break each them down.

1.) Cash: The Immediate Win

This is the easiest to understand, the most obvious and common form of JV monetization: you get paid, now.  This could be a flat referral fee, an hourly payment, a percentage of revenue, a monthly retainer, or a performance-based commission.  In other words, you do the JV and get paid money in return.

Best use case examples:

A realtor emails their client database and lets them know about a great contractor’s availability and specials.  The contractor pays a realtor $1,000 for each lead that turns into a home improvement job.  A copywriter tells all new clients that they can also get quality web design to make their newly written materials stand out, in exchange the copwriter gets 40% of the sales.  

We recently made a video about a Hero who arranged a JV with a local gym who paid $500 to chiropractors who referred members that purchases a new annual membership, and the chiropractors also paid $500 for appointments that came from the gym.

Would kind of JV is that?

If you said a Reciprocal JV, you get five stars.

This model works well for those who want quick wins, predictable payouts, and easy-to-measure results. It’s especially ideal if you’re just starting or building cash reserves.

2.)  Equity:  Where the REAL Money Is At.

Equity-based JVs are about building wealth, not just earning income. Instead of taking a one-time fee, you become part-owner of a revenue stream, product, or even an entire business. This is where JVs shift from short-term transactions to long-term assets.  In almost every case this will be your desired end goal with the companies that you work with.

Best use case examples:

You work with a real estate group and set up JVs for them, in exchange you get 15% of the business.  You help a startup generate leads through your network and get 10% of the business in exchange.  You co-create a digital product with someone who has the audience, and you both share profits indefinitely, or vice versa and you create the product for somebody with an audience.

You could introduce a marketing strategy to a struggling business and in return, they give you equity in exchange for growth.  This is great to use with businesses for sale that aren’t selling.

We have many Heroes who pick a business they want to own, and instead of putting money down, using their credit or even trying to get a loan they will do JVs for the business and get a stake of equity.  By creating equity you can create passive income:

Passive Income = Equity x Production

Always remember our passive income formula because this will allow you to reach passive income targets at will.  This is why being able to create equity like this is so attracive.  This model is great for those who are playing the long game, want to build passive income, and are willing to wait for larger payoffs.

3.)  Trade – An Open Door 

We LOVE trading, no matter what business you are in you should always be open trading.  The first question people ask is “What should I trade?”  The answer is “Whatever you want.”  We will talk more about trade later but check out our class on 100 Ways to Find Motivated Sellers for more on this.

For now let’s let look at how you do trade with JVs.

Sometimes the money isn’t the goal and instead you’ll want access, credibility, exposure, relationship building or goodwill.  These assets are real currency and will help your JV business thrive.  Trade-based JVs (also called barter deals) involve exchanging services, leads, introductions, promotional support, testimonials or goodwill instead of cash.  Plus when you are starting you get confidence, which is a great currency.

Best use case examples:

The best use when you’re starting out is to do a GXM (Goodwill/Gratitude Experiments Model, we’ll talk about this later but for now know that it means to volunteer) and help a group do a JV without getting paid any money and instead your payment is the goodwill generated.  This will allow you to condense decades into minutes and build life long relationships at light speed.  These are also great for testimonials.

A few other examples:

A mortgage broker promotes a CPA to their email list, and the CPA refers his real estate clients to the broker.  Or the CPA does tax work for the mortgage broker and his team.  Maybe podcast host features a guest who will promote the episode to their 20,000 followers.  A speaker agrees to speak for free at a live event, but every attendee is given a coupon for their service.

A Hero of ours wanted a car but had no money, so he did a Domino JV with a local car dealer and introduced them to multiple local businesses.  In exchange he got a new car without paying any cash.  The possibilities are endless because you are creating equity (making things worth more money) and doing it for something other than money.

Like I said, more on this later because we LOVE trading.

You can do a Mirrored, Domino or a Matchmaking JV and instead of getting paid cash you get paid in goods, services, coupons, goodwill or (our favorite) EQUITY.  As soon as you start making good money, you won’t want cash – you’ll become allergic to it – so trade deals can create equity down the road, but they’re also great for building credibility, audience, and authority immediately.

Which Model is Best?

Each of these models is a tool to keep in your arsenal and use for the appropriate job.  If you are starting  do a GXM and do a few volunteer JVs to get your reps in, build your skill and get testimonials.  Then use the next chapter and build your passive income.

Main Takeaway from Chapter Four:

There are three main ways to make mone with JVs:

1.) Cash

2.) Equity

3.) Trading

Using these approaches, you can build business after business.

Chapter Five: What is Passive Income

If you want to build wealth that lasts – and I mean real wealth, the kind that provides freedom for generations – then you need to understand the three kinds of income and focus on the right one.  Most people spend their entire lives focused on the wrong ones and it shows.  This is easy to fix.

There are three kinds of income:

1.) Active

2.) Portfolio

3.) PASSIVE

Below is a breakdown of each one.

Active Income
This is money you earn by trading your time.  This includes salaries, hourly wages, gigs, commissions – it’s all active income because it requires you to do something.  If you stop working, the income stops.  It’s taxed at the highest rate, and it offers the least leverage.

You’re the engine, and the moment you burn out, the machine shuts down.  This is easily the worst kind of income and most people live their lives stuck in this category, never learning a way out.  If you’re here, don’t worry, we all start somewhere and we’ll help you get through this phase.

Portfolio Income
This is also called investment income and it includes capital gains from selling stocks, crypto, or real estate.  It can be powerful—but it’s unpredictable and usually one-time. You sell an asset, you get paid. Then you’re back to square one unless you reinvest. It’s taxed more favorably than active income, but still not the best path to wealth.

Passive Income
This is the holy grail. It comes from assets that continue to pay you without your direct involvement – rental properties, royalties, dividends, cash-flowing businesses, etc.  You work once, you get paid over and over again.  And here’s the best part: it’s taxed the least.

All generational wealth is passive income reinvested.

Let that sink in. The wealthy don’t just make money – they own things that make money for them and they write the tax laws. Then they take that passive income and reinvest it into more assets, which create more passive income, which they reinvest again and pay low to no taxes.

It becomes a flywheel of wealth. And it’s exactly how families like the Rockefellers, Waltons, and Buffets built—and sustained—fortunes across generations.

There’s another piece most people miss: the tax code was written by the wealthy, for the wealthy. That’s why passive income, especially from real estate, is treated so favorably.

When you earn a paycheck, the government takes its cut first. When your properties earn rent, you can deduct depreciation, expenses, interest—and often show a loss on paper while still putting cash in your pocket. It’s not a loophole. It’s the system.

That’s why the truly wealthy don’t work for income. They live off passive income, reinvest the rest, and legally pay little to no taxes doing it.

This is also why we built the GRS system: to help everyday investors step into the same passive income game the wealthy have played for generations. Instead of waiting for retirement or chasing unstable markets, GRS helps you build a predictable, tax-advantaged income stream right now.

So if you’re still chasing active income, understand: it may be how you get started—but it’s not how you build lasting wealth.

The sooner you shift your focus to passive income, the sooner you start building a legacy that outlives you.

1-Paragraph Summary
There are only three types of income—active, portfolio, and passive—but only one builds generational wealth: passive income. It’s the income the rich live on, the income that gets reinvested, and the income that’s taxed the least—because the wealthy write the tax code. If you want real freedom, stop chasing paychecks and start building passive income streams that pay you forever.

Chapter Six: The Passive Income Formula That (Almost) Nobody Knows.

The formula for passive income is one of the simplest truths in wealth-building—but it’s astonishing how few people actually understand it. If you want to create reliable, long-term income without trading your time, you need to master one principle:

Passive Income = Equity × Production

Let’s break that down.

Equity is anything you own that has value—real estate, a business, a book of clients, even intellectual property. Equity can be physical or digital, tangible or conceptual. The key is this: equity is something you can sell.

But not all equity is created equal. The value of your equity depends on two things: liquidity and productivity.

Liquidity is how fast you can convert your equity into cash. A rental house may take 60–90 days to sell. A vending machine business might take longer. An online course with active buyers? That could be sold in a day. The more liquid your equity, the more flexible you are when opportunity or emergency strikes.

Productivity is how much income that equity generates while you own it. A house that rents for $1,500 per month and nets $1,000 after expenses is more productive than a house that only nets $300. A business generating $200,000 per year in profit is significantly more productive than an idle plot of land.

Here’s where this gets powerful.

Most people chase income without equity—jobs, freelance gigs, even high-paying consulting. But those are just leveraged time. When you stop working, the income stops. True passive income is when your equity works harder than you do.

And now comes the insight most investors never consider: you can measure how productive your equity is—just like yield on an investment.

On average:

Real estate generates a production yield of about 10–11% annually (cash flow + appreciation)

Small businesses, when well-run, generate a 20–25% yield or more

So if you have $1,000,000 in equity:

In real estate, that could create $100,000–$110,000/year in income

In a small business, that could generate $200,000–$250,000/year

And that’s without touching the principal.

This is why long-term wealth is never built on income alone—it’s built on owning productive equity.

And it’s also why we created GRS: to help investors acquire high-quality, cash-flowing real estate equity that produces income automatically, without them having to manage tenants, maintenance, or paperwork.

Our mission is to build long-term equity portfolios for our clients, not just one-time deals. Because once you understand the formula—Passive Income = Equity × Production—the entire game changes. You stop chasing income and start building a machine that prints it, year after year.

That’s the secret. That’s the formula. And now, you know it.

Passive income isn’t magic—it’s math. The secret is simple: Passive Income = Equity × Production. To build long-term wealth, you must own equity that is both liquid (easy to sell) and productive (generates strong income). Real estate typically yields 10–11%, while small businesses can yield 20–25% or more. The key isn’t working harder—it’s owning smarter.

Helping Buy/Hold Investor Create Passive Income:

– Turn 50k into 30k/year.

– Turn 100k into 60k/year.

– Turn 200k into 120k/year.

The best way to create passive income = creating equity.

Chapter Five: How to Use JVs to Create Generational Passive Income

with just these three approaches.

tools to keep in arsenal 

Which One Is Best?
All three models can work — and often you’ll mix and match. Some of the most powerful deals start as Trade, evolve into Cash, and ultimately become Equity.

Mastering these three gives you the complete toolkit for JV success. Whether you want to make $5K in the next 5 days or build a business worth $5 million, it all starts here.

Where does a JV partner have clients to send you? The 5 Ls:
Legacy: Past people, requires Tunnel
Live: Current People they come across
Lazarus Leads: People they discard/dead leads
Loop: People not official clients, but that they know well, vendors, etc.
Listeners: People in their following they don’t realize would be good leads

GXM

Primary Groups

Tunnel – maybe under audience section

Past Clients – Current Clients – Dead Leads

Newsletter
– HOOK
– Offer
– Consumption

What is equity manufacturing?

What is a JV mechanic – Newsletter Mechanic

10 Powerful Ways to Establish Yourself as an Authority in Your Industry

Wouldn’t it be great if your business grew by itself, destroyed your competitors and produced record month after record month?

Here’s the BIG secret: Better Relationships.

The secret to builind those relationship: Authority.

That’s what this project is all about.

Building Authority is THE Secret Shortcut.

How to build authority

Authority:
Book
Show (Podcast, YouTube, etc.)
Trademarked Process
Awards
Defined Movement with HOOK

Lead Gen:
Lead Magnet for Opt-ins
Speaking
Interviews
Articles
SEO
Calls/Emails to 77s

Lead Converting:
DRIP
Testimonials
Newsletter
Follow Up Interviews
Mail?

Relationship Building:
Viral Volunteerism
Introduce JV Partners
GRATITUDE Expressions

In today’s competitive market, establishing yourself as an authority is crucial to building trust, attracting clients, and standing out from the competition. Whether you’re a business owner, entrepreneur, or professional, positioning yourself as an expert can open up new opportunities and drive growth.

Below are 10 powerful ways to build your authority, with actionable steps and ideas to make it happen.

1. We Will Write a Book FOR YOU and Get It on Kindle with Reviews

Publishing a book is one of the best ways to establish credibility and showcase expertise. We take care of the entire process—writing, publishing, and gathering reviews—so you can have a professional book available on Kindle. This book can position you as a thought leader, and you can even co-author with us to boost your credibility.

Benefits:

• Establishes you as an expert in your field.
• Provides a lasting, tangible piece of content for marketing.
• Increases visibility through online bookstores.

2. Set You Up With Your Own Show

Public speaking helps you connect directly with your audience and build a strong reputation. We’ll help you land speaking engagements at local events, allowing you to share your expertise with a live audience and grow your influence.

Benefits:

• Expands your network and visibility.
• Positions you as an authority within your community.
• Builds confidence and credibility.

3. Become a Guest Lecturer at a Local College

Colleges and universities are always looking for professionals to share industry insights. We’ll help you secure opportunities to guest lecture, giving you access to eager learners and future industry professionals.

Benefits:

• Enhances your resume and credibility.
• Connects you with the academic community.
• Provides opportunities for collaboration and mentorship.

4. Public Speaking Including Doing a TEDx Talk

A TEDx talk is a powerful platform to share ideas and inspire people. We can guide you through the process of applying, preparing, and delivering a talk that aligns with your expertise and passion.

Benefits:

• Global exposure and credibility.
• Positions you among influential thought leaders.
• Creates high-quality content for marketing and branding.

5. Create a “Trademarked” Strategy That YOU Invented

Having a trademarked strategy sets you apart and solidifies your authority in your field. We’ll help you develop, name, and trademark a unique process or strategy that you can market as your own.

Benefits:

• Provides a proprietary advantage.
• Helps build trust with potential clients.
• Enhances brand recognition and uniqueness.

6. Get Awards from the City or Special Interest Groups

Recognition from local authorities or special interest groups can significantly boost your reputation. We’ll assist in applying for awards that align with your contributions and achievements.

Benefits:

• Builds trust and credibility within your community.
• Provides media opportunities and local recognition.
• Increases social proof for your brand.

7. Get Articles Featured in Prominent Publications

Becoming a contributor to respected industry publications or websites can establish you as a knowledgeable voice in your niche. We’ll pitch your articles to relevant platforms and help you write compelling content.

Benefits:

• Positions you as a thought leader in your field.
• Provides long-term credibility and exposure.
• Helps attract new clients and opportunities.

8. Lead Magnet at Website with Testimonials

Offering a lead magnet—such as a free eBook, guide, or checklist—on your website can help capture leads and showcase your expertise. Including testimonials enhances trust and encourages conversions.

Benefits:

• Builds an email list for ongoing marketing.
• Demonstrates social proof and credibility.
• Engages potential clients with valuable content.

9. Organize or Become Active with a Local Charity

 Aligning yourself with a charitable cause not only enhances your reputation but also demonstrates your commitment to making a difference. We can help you get involved with causes that align with your brand values.

Benefits:

• Builds goodwill and strong community relationships.
• Enhances brand image and social responsibility.
• Provides networking opportunities with like-minded individuals.

10. Optimize Google My Business and SEO

A strong online presence is crucial for authority. We’ll optimize your Google My Business profile and implement SEO strategies to ensure your website ranks higher and attracts more organic traffic.

Benefits:

• Increases online visibility and credibility.
• Helps potential clients find you easily.
• Boosts local search rankings for better exposure.

Unlock unparalleled growth in your real estate career with our expert guidance. Join our program today and start building a powerful referral network and lead generation system that consistently delivers $30,000 extra business each month. Take the first step towards becoming a recognized authority in your field.