“A bit of advice given to a young Native American at the time of his initiation: As you go the way of life, you will see a great chasm. Jump. It is not as wide as you think.”

– Campbell

The Five Crowds Principle:

Strangers

Not Strangers (Potential Lead)

Lead

Client

Fanbase (77)

How to capture testimonials:
Video with Tangible – Picture with Letter – Letter/Email – Picture Before/After
As much contact info as possible, name, website, email, phone/office
Voice target’s objections – Best if Providers give a ‘Guarantee”

Three Testimonials Targets – WHO to get them from?
Start with people just like your target CLIENTS
Then use others with authority in the COMMUNITY
Also include testimonials and endorsements from CAUSES

Side Hustle:
Do video interviews and CREATE mini-Documentary on top realtor/broker. Usually this is $5,000 – $10,000 at LEAST or just $500 – $1,000 for small This is a fast way to get TONS of testimonials to use forever

You can build a whole business just around helping a business get/use better testimonials – let’s simplify this with ONE way:
First we get their testimonials together in ONE place and then categorize
Then choreograph their CURRENT conversion process and compliance
We start by adding the PP BEFORE and then AFTER, then DEAD
By tracking we can make sure to know what’s producing
Use FedEx, email, VM, text and then RAD

Five Kinds of Testimonials
– Results: I did X and got Y result, BEFORE/AFTER (weight loss)
– Character: I’ve known this guy since he was in first grade and…
– Soft Mention: Provider letter with a common goal and “Coupon”
– Authority/Accomplishments: number one YT channel for Indy RE
– Implied Endorsement/Associated: pictures with celebrities, AG, etc.

Why Spend Time on Testimonials for OTHERS?
– Five ways to use them if you stop working with the realtor:
– If they are on your TEAM now they are YOUR testimonials
– When you introduce a Provider it helps to have a PP to help compliance
– Also you can ask specifically about the PROCESS of listing, lease option, etc.
– Now you can use them for OTHER realtors or business people and have work
– You can take the entire batch and move them (MFM) to other brokers/realtors

“Christian Whores” Training
Identify with Target
What was repulsive becomes irresistible
The transformation isn’t just helped but DETERMINED by the TESTIMONIALS

“The most powerful weapon on earth is the human soul on fire.”
– Ferdinand Foch

How crazy would it be if Beautiful Azam actually GAVE away some MILLION dollar emails:

EMAIL ONE:

Hi There,

I saw your ads around the keywords “Indy Lawn Care” and I want to know what you think of this:

I buy and sell houses and I want to include a one-page introduction letter to our clients who are buyers/sellers/renters/landlords/investors, etc. (many new to the area) for good lawn care folks. There is no charge for this, this is free I just want to make sure that the calls are returned and dealt with professionally and friendly lol.

Do you think you’d be a good fit for that and if so who should I speak with about this?

Thanks! = )

EMAIL TWO:

Hello,

Great talking with you earlier, as I said I’m doing a marketing experiment with realtors to see how much their business can be increased by using their testimonials better. So by (better) using things like FedEx packaging, better emails, text, online targeting, retargeting, etc.

I’m still learning as I explained, so this is something of an unpaid internship for me and so it is free because I just want to see how much of a difference and improvement this approach can make.

I’m comparing notes with my team and I’ll know who is being picked on Thursday night, even if it is not you I’ll keep you in the loop as I promised so you can see the results that they do get.

Thanks! = )

EMAIL THREE:

Hi there Jack,

Great chatting earlier, based on our conversation here’s your math:
15 leads = 1 appointment
6 appointments = 1 deal/transaction = $23,000

So this will be the base metrics that we will use and try to improve upon with the “testimonials” packets. For Week One we want to get the package together and have the first run out the door so I will get with Emily about this and we can have a group call/report once a week from now…

Thanks! = )

What a guy to provide those…

But I don’t have testimonials like that Azam…
Proactive Testimonials: list what you WANT people to say about you and then…
What are three things we can do to make the CLIENT feel that brilliant?
What are three things we can do today/this week to make them conclude that?
How can we improve our FIRST interactions to match/create these new expectations?

Wiseman from The As If Principle:
“The notion of behavior causing emotion suggests that people should be able to create any feeling they desire simply by acting as if they are experiencing that emotion. Or as [William] James famously put it, ‘If you want a quality, act as if you already have it.’ I refer to this simple but powerful proposition as the As If principle.

This aspect of [William] James’s theory energized him more than any other. In one public talk, he described the potential power of the idea as ‘bottled lightning’ and enthusiastically noted, ‘The sovereign voluntary path to cheerfulness . . . is to sit up cheerfully, to look round cheerfully, and to act and speak as if cheerfulness were already there. . . . To wrestle with a bad feeling only pins our attention on it, and keeps it still fastened in the mind.’”

So We Covered:
The basis of this CC Model and Propaganda Package Model
The five different kinds of testimonials and Three Authority Roads
Three testimonial targets that will always have the max. compliance
How to run a side hustle and get paid to record/document testimonials
Five ways to use these testimonials even if you stop working with them
Example emails/Dialog that you can copy/paste and use immediately today
Exactly how to always position yourself for multiple deals AFTER the first one